Jaguar and EasyJet are among the brands that have run virtual reality (VR) campaigns using 360-degree video ads through OmniVirt‘s self-service platform. The video ads let users rotate their smartphone or click and drag their mouse to explore the inside of the brands’s car or plane in a more immersive fashion. 360-degree video is the […]
Lyft has announced that it will soon begin testing its autonomous vehicles at GoMentum Station, a 5,000-acre proving ground in Concord, California. The vehicles it plans to test are being designed and developed by Lyft’s own in-house engineering team. It’s a major shift for the ride-hailing company that has typically relied on partners with more […]
Barneys New York, the luxury specialty retailer, announced its spring campaign, Mantle, a virtual reality experience with the Martha Graham Dance Company and Samsung Electronics America. The iconic New York institutions have joined forces to create a virtual reality short film that blends fashion, technology and contemporary dance, premiering in Barneys New York stores […]
German multinational electronics retailer Saturn has teamed up with MishiPay, a mobile self-checkout platform, to introduce ‘Europe’s first’ cashierless store. The Saturn Express pop-up store in Innsbruck, Austria at the Sillpark shopping centre is a pilot project for the technology. It gives shoppers the chance to purchase audio devices, games, accessories, and more without ever […]
British Airways is expanding its biometric boarding gate tests in the US. Last November, it began testing self-service boarding gates in Los Angeles Airport that don’t require customers to produce either their boarding pass or their passport. Instead, passengers only need to look into a camera, wait for their biometric data to be checked against […]
iPrice Group, a meta-search engine in Southeast Asia, has released its 2017 State of eCommerce report, to shed light on some of the area’s most important eCommerce metrics. The research leverages iPrice’s proprietary data from over 1,000 eCommerce players operating in the 6 of the largest Southeast Asian markets (Indonesia, Malaysia, Singapore, Thailand, Philippines and […]
The Japan Consortium is set to launch a revolutionary smartphone app called ‘MoneyTap’, which will allow customers to settle transactions instantaneously, 24/7. The app is powered by Ripple’s blockchain technology. According to an announcement on Ripple’s official website, this is the first time in Japan a mobile transaction settlement app has been developed which will […]
UK mothers spend two hours and 12 minutes on social media each day, as well as having seven social media accounts, on average, according to a report from GlobalWebIndex ahead of Mother’s Day. The research, which included 1,569 UK mothers aged between 16 and 64, found that 89 per cent of them are on Facebook, […]
Twitter is attempting to halt alleged cryptocurrency-related scams spreading via its platform, joining fellow social media companies in striving to cut down on harmful content. Twitter is aware of cryptocurrency-related “manipulation,” and is implementing measures to “prevent these types of accounts from engaging with others in a deceptive manner,” a spokesman told Bloomberg, declining to […]
In an out-of-home activation for its Mate 10 smartphone, Huawei installed a portable battery charging station at Bondi beach in Sydney, Australia. The Chinese smartphone maker wanted to play on Australians’ love for the outdoors just as much as their smartphones. That is until their phone runs out of battery, cutting their day at the […]