Advertisers may be spending more on mobile, but are still failing to connect the dots

Advertisers may be spending more on mobile, but are still failing to connect the dots

Even as mobile dominates online display budgets, this rapid growth could be superfluous if advertisers aren’t prepared to properly address the effectiveness of mobile ads and their role in brands’s marketing mix modelling, warn experts. Sharper measurement is often talked about but rarely defined for a mobile market which many believe is falling behind the […]

Ford and Xaxis score in Vietnam using emotional triggers around the UEFA Champions League

Ford and Xaxis score in Vietnam using emotional triggers around the UEFA Champions League

With most UEFA Champions League games playing live after midnight in Vietnam, those who stay up for the action are likely dedicated and passionate fans. It makes sense then that Ford and Xaxis Sports used data to trigger ads around emotional moments last season, helping sales objectives for the campaign to come in over target. […]

Telcos plan to muscle in on adland

Telcos plan to muscle in on adland

If the future of advertising is mobile-led, then O2-owner Telefonica’s measured attempt to control the delivery of ads across its network spotlights the power it could wield in a market dominated by Facebook and Google. There aren’t many mobile operators that don’t harbor a similar ambition, though like the Spain-based provider – the bulk of […]

Monotype Aims to Help Brands Meet HTML5 Digital Ad Guidelines

Monotype Aims to Help Brands Meet HTML5 Digital Ad Guidelines

With the June 30th “no new Flash uploads” deadline from Google ad networks now behind us, the digital advertising industry is still trying to adjust to the new playing field. With that in mind, Monotype has rolled out the availability of new digital ad licenses – making it easier for brands and advertisers to use […]

Instagram Exploring Revenue Sharing for Content Creators

Instagram Exploring Revenue Sharing for Content Creators

Instagram is exploring the possibility of rewarding users who create content on the photo sharing service with a portion of the revenues generated from advertising on the Facebook-owned app. “Content is incredibly important on Facebook and Instagram,” said Carolyn Everson, vice president for global marketing solutions at Facebook. “We want to be a major distribution […]

Canon becomes first brand to use the Guardian’s new digital ad formats

Canon becomes first brand to use the Guardian’s new digital ad formats

Canon has become the first brand to use the Guardian’s new digital ad formats ‘Frame’ and ‘Focus’ in its latest campaign, as the publisher extends its native ad proposition. The new formats, designed and developed in-house, live natively within the Guardian site, and promise high-quality visual impact, high engagement and contextual sensitivity in a full-package […]