InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges

InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges

Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have limited consumer identity signals. […]

GumGum Verity™ First Contextual Provider to be Awarded SOC2 Compliance

GumGum Verity™ First Contextual Provider to be Awarded SOC2 Compliance

GumGum, the contextual-first, digital advertising platform, announced today that it is the first contextual provider to achieve a System and Organisation Controls Two (SOC2) compliance certification. As a leader in AI-driven advanced contextual insights and data, it’s critical for brands to trust GumGum with the limited amount of anonymised data needed to deliver campaigns in […]

ADFORM AD SERVER TO UNLOCK DATA INSIGHT CAPABILITIES IN COLLABORATION WITH LENOVO

<strong>ADFORM AD SERVER TO UNLOCK DATA INSIGHT CAPABILITIES IN COLLABORATION WITH LENOVO</strong>

Global technology company partners with leading programmatic platform to support its digital transformation journey Adform, the global programmatic platform, today announced it will be collaborating with Lenovo to empower the global technology company with greater control over its data, enhance marketing campaign decision-making, and ultimately drive better results for its business while focusing on data […]

GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath

GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath

GumGum, a contextual-first, global digital advertising platform, today announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP) as the first MRC content-level accredited partner. Advertisers can now take a mindset-first approach across their programmatic campaigns within the MediaMath platform with GumGum Verity. By applying Verity’s accredited and […]

SeenThis Launches Creative Platform to boost performance and reduce CO2 emissions in Digital Advertising

SeenThis Launches Creative Platform to boost performance and reduce CO2 emissions in Digital Advertising

The platform is powered by adaptive streaming technology, with dashboards tracking the carbon footprint of campaigns Adaptive streaming company, SeenThis, has launched a creative platform which enables clients to access its proprietary streaming technology to seamlessly build their own creatives; maximising quality with no file size limitations, whilst reducing the carbon emissions associated with digital […]

Adverty Partners With Adsmovil To Accelerate Sales Growth Across Latin America

Adverty today announces a new partnership with Adsmovil, Ad Tech company pioneer in innovation for digital advertising in Latin America, Europe and the U.S. Hispanic market, as it continues its expansion into key markets globally. The collaboration brings Adverty's in-game inventory locally to Latin America, where countries such as Brazil and Mexico already are amongst the top in Adverty’s current game portfolio in terms of reach.

Adverty Partners With Adsmovil To Accelerate Sales Growth Across Latin America

Adverty Partners With Adsmovil To Accelerate Sales Growth Across Latin America

Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry

A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login.

Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry

Covatic, the fast-growing Techstars backed technology company has launched a new product, Covatic A-Type— a new solution to the ID and privacy challenges currently faced by the digital advertising industry. The product enables publishers and apps to maintain and grow digital revenues while preserving user privacy and meeting tightening industry data standards.  A-Type uses Covatic’s […]

Spotify Launches Streaming Ad Insertion

Spotify Launches Streaming Ad Insertion

2019 was a huge year for the audio industry with Spotify leading a wave of investment and innovation that’s accelerating the growth of podcasting.  Time spent listening to online audio reached a record high, while in the US, the number of people who are monthly podcast listeners is expected to climb to 106 million by 2023. Simultaneously, […]

Marketers pull back spend on Facebook and Google due to false metrics, according to CMO Council

Marketers pull back spend on Facebook and Google due to false metrics, according to CMO Council

According to 62% of marketers surveyed by the Chief Marketing Officer Council, reports about false and faulty metrics have caused them to pull back on spend. While 38% have started to question advertising rates, 24% have already reduced spend with Facebook and Google. In fact, negative headlines about Facebook and Google has had a knock-on […]

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