eHarmony skills coming to Amazon’s Alexa

eHarmony skills coming to Amazon’s Alexa

Whether you are lounging at home or getting ready to start the day, eharmony brings a new element of excitement to online dating with a skill for Amazon Alexa. eharmony users will be able to enable the eharmony ‘Skill’ for Alexa, hear their matches and messages by voice and then ask Alexa for more info on […]

Tinder swipes right on programmatic ads in partnership with Facebook Audience Network

Tinder swipes right on programmatic ads in partnership with Facebook Audience Network

Tinder is working with Facebook’s third-party ad tech network to allow advertisers to purchase ads programatically. The company revealed the news during the Q4 earnings summary of its parent company, Match Group, with the firm’s chairman and chief executive Greg Blatt saying that the move will allow the dating platform to serve ads in excess […]

Tinder Asks Users to ‘Swipe the Vote’

Tinder Asks Users to ‘Swipe the Vote’

Tinder has launched ‘Swipe the Vote’, an in-app experience created in partnership with non-profit organisation Rock the Vote, intended to activate voters for the impending US election. The dating app will present users with a simple poll, created using polling platform Wedgies, which asks them to swipe left or right on seven key issues, and to pick the candidate they intend to vote […]

Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs

Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs

Sephora has led the pack in mobile beauty retailers for a few years, and now it’s taking a page from games and pop culture to help re-launch the Sephora Collection—its private label brand. Sephora’s mobile and desktop site now includes two new features—dubbed “swipe it, shop it” and “beauty uncomplicator” that help shoppers whittle through […]

Dating app Bumble expands into business networking

Dating app Bumble expands into business networking

Mobile dating app Bumble has expanded into a professional networking platform after adding a new section called BumbleBizz. The changes incorporate the swiping system often used on dating apps such as Tinder and Bumble and will allow users interested in building business connections to see potential matches. In what appears to be a more causal […]