Disney has entered into a partnership with Google which will see the media and entertainment giant bring its entire global digital video and display business on to Google Ad Manager. Google will power Disney’s advertising across its collection of brands and properties, including Disney, ABC, ESPN, Marvel, Pixar, and Star Wars. As a result, Disney […]
Global travel management company Carlson Wagonlit Travel has expanded its mobile air booking offering in 20 key markets around the world, giving travellers the option of booking their flights directly on the myCWT app. The service was originally piloted in early 2017 and launched commercially in Q2 2018. Mobile air booking is now being rolled out to […]
GuestReady, a globally leading Airbnb management company, announced it is expanding its operations in the UK, adding Manchester and Edinburgh to the list of cities in which it operates. The expansion in the UK helps GuestReady to cement its position among the top three globally leading Airbnb management companies, offering its services in 10 leading […]
Data-driving marketing solutions firm AdRoll Group has acquired Growlabs, a B2B lead generation startup, with the aim of expanding the firm’s RollWorks business unit, which focuses on enterprise sales and marketing. AdRoll Group launched RollWorks in February 2018 to provide B2B marketers with an account-based marketing (ABM) solution that spanned from account discovery through to engagement and measurement. Adding Growlabs, […]
Google has today rolled out its ‘Smart campaigns’, designed for small-to-medium businesses (SMB) looking to get started with online advertising, across the Asia Pacific. According to the tech giant, the ‘Smart campaigns’ will save SMB’s time when they set up a campaign and drives results like calls, actions on their website and visits to their […]
Aiden.ai, a London based AI analytics startup, announced that it has raised a $1.6 million seed round to fuel the company’s rapid growth and the development of the first AI powered marketing analyst. The round has been led by Partech. Other notable investors include Sophia Bendz, who previously led marketing at Spotify for 7 years […]
Criteo, the advertising platform for the open Internet, announced it has acquired Manage. Criteo is adding Manage and its mobile app install solution to complement its existing app business and further strengthen its end-to-end advertising solution, addressing the entire consumer journey from awareness and consideration to conversion. Manage is a Silicon Valley company with an […]
Clarivate Analytics, the global leader in providing trusted insights and analytics to accelerate the pace of innovation, announced the acquisition of Australian AI-technology company TrademarkVision. It joins Boston-based company CompuMark, the trademark clearance and protection partner for 9 out of 10 of the world’s most valuable brands. Forty percent of trademarks filed contain images. However, […]
Amazon’s advertising business continues to go from strength to strength after reporting net sales of $2.5bn over the third quarter which can largely be attributed to advertising service sales, a figure which confirms the business is on the threshold of establishing itself as a rival to Facebook and Google. This healthy figure represents a 122% […]
InMobi, a global provider of enterprise platforms for marketers, announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing. Pinsight Media is a mobile data and brand intelligence […]