Facebook is reportedly has plans to integrate the messaging services of WhatsApp, Instagram, and Facebook Messenger. All three will remain as standalone apps, but the underlying messaging functions of each will become intertwined. Work to create a unified messaging infrastructure has begun and expected to be complete by the end of the year or in […]
Adjust, the industry leader in mobile measurement and fraud prevention, announced that it has entered into a definitive agreement to acquire the award-winning cyber security and AI startup Unbotify. The Tel Aviv-based technology startup has developed an exceptional solution that analyses human behaviour patterns within websites’ and mobile apps’ user-flows, to differentiate between bots and actual humans […]
With consumer spend in app stores expected to surpass more than $120 billion in 2019, according to data released by App Annie, there’s nothing more vital to business than mobile. App Annie, the leading global provider for mobile data and analytics, released its annual The State of Mobile in 2019 report — the most comprehensive guide for businesses looking to […]
Gimbal announced that it has purchased the managed media business unit of UberMedia, a Pasadena-based mobile analytics company. The acquisition will further expand Gimbal’s footprint through access to new markets where the company did not previously have a presence. In addition to geographical expansion, the book of business represents an entirely new set of accounts for Gimbal […]
Yonder Media and All Response Media (ARM) are working in partnership to deliver media strategy, planning and buying across multiple territories for smartphone manufacturer OnePlus, which last month launched its new flagship smartphone. Following a competitive three-way pitch, the agencies will be working together to develop and deliver media activity across the UK, EU, Nordics […]
Digital marketing agency Kagool, has expanded its office in London, after making 4 new appointments and winning several new clients. Kagool, which also has offices in Cardiff and Manchester has moved to a larger new London office in Holborn. The new premises will enable the company’s growing team of Sitecore specialists in the capital to service […]
Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]
Firefly officially launched out of beta on December 6, with a new approach to spur business and revenue by connecting brands, rideshare drivers, and local city governments. The company, which operates a first of its kind network of “situationally aware” digital smart screens mounted to existing rideshare vehicles, is already proving to be a […]
Facebook has launched a new global resource for creatives on its Facebook for Business platform. The new ‘Inspiration’ resource features creative considerations and inspiration for the industry. With this new space for creative, Facebook hopes to show its commitment to creativity by providing more education about creativity on its platforms and empowering builders and creators […]
Buzzoole, the leading influencer marketing platform and service in Europe, announced that it has secured $8.9 million in Series A funding in a round led by StarTIP (Tamburi Investment Partners – TIP (investors in Ferrari, Hugo Boss, Moncler) and “Vertis Venture 2 Scaleup”. Existing investors R301, Brahma AG, Impulse VC and ScaleIT Ventures also participated […]