The acquisition will further expand Gimbal’s footprint through access to new markets where the company did not previously have a presence. In addition to geographical expansion, the book of business represents an entirely new set of accounts for Gimbal to call on.
With access to active campaigns, Gimbal will be able to apply its “identity plus location” solution that has been significantly outperforming industry benchmarks since the company’s acquisition of Drawbridge’s ads business in May 2018.
“We continue to double-down on our thesis that our unique data set can continue to enhance and grow existing media budgets,” said Gimbal CEO Rob Emrich. “By leveraging existing accounts, we now have a larger platform to showcase our capabilities.”
With the deal, Gimbal also adds a handful of experienced UberMedia team members to its roster in sales and client strategy capacities.
“This deal is accretive in that it adds revenue to our 2019 projections while simultaneously allowing us to fill open headcount with highly qualified industry veterans. The result is even more cash to reinvest into our location platform, ad platform and data products,” voiced Matt Russo, Gimbal COO/CMO.
Gimbal will continue developing derivative data products including custom audiences, data streams, standalone attribution and enhanced location insights for agencies and brands in the coming year.