Adomik launches UK office and releases exclusive insights for the programmatic market

Adomik launches UK office and releases exclusive insights for the programmatic market

Adomik, the Paris-based platform that simplifies monetisation for publishers launched its UK operations and office in 2018 Q4, and recruited Ollie Chadwick as UK Country Manager. The company also announces the release of exclusive European and UK specific programmatic data for 2018. Adomik’s platform is built with and for publishers to address their main monetisation […]

Brandwatch launches Vizia Enterprise Reporting, bringing data intelligence to mundane internal reports

Brandwatch launches Vizia Enterprise Reporting, bringing data intelligence to mundane internal reports

Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting. Marketers spend countless hours and billions of dollars to ensure that they are equipped to track results and measure their work, but that vital information is too often […]

Taptica and RhythmOne confirm £300 million all-share merger

Taptica and RhythmOne confirm £300 million all-share merger

Video advertising firm Taptica International Ltd announced it has agreed a £135 million takeover of peer RhythmOne PLC in an all-share merger deal to create a combined company worth about £300 million. Taptica also proposed to buy back shares and appointed a new permanent boss. Recently, Taptica and RhythmOne announced they were considering an all-share […]

Facebook to integrate WhatsApp, Instagram and Messenger

Facebook to integrate WhatsApp, Instagram and Messenger

Facebook is reportedly has plans to integrate the messaging services of WhatsApp, Instagram, and Facebook Messenger. All three will remain as standalone apps, but the underlying messaging functions of each will become intertwined. Work to create a unified messaging infrastructure has begun and expected to be complete by the end of the year or in […]

Adjust announces acquisition of cyber security and AI company Unbotify

Adjust announces acquisition of cyber security and AI company Unbotify

Adjust, the industry leader in mobile measurement and fraud prevention, announced that it has entered into a definitive agreement to acquire the award-winning cyber security and AI startup Unbotify. The Tel Aviv-based technology startup has developed an exceptional solution that analyses human behaviour patterns within websites’ and mobile apps’ user-flows, to differentiate between bots and actual humans […]

Mobile is the US$120B future of tech business, according to App Annie’s research

Mobile is the US$120B future of tech business, according to App Annie’s research

With consumer spend in app stores expected to surpass more than $120 billion in 2019, according to data released by App Annie, there’s nothing more vital to business than mobile. App Annie, the leading global provider for mobile data and analytics, released its annual The State of Mobile in 2019 report — the most comprehensive guide for businesses looking to […]

Gimbal Purchases Managed Media Business From UberMedia

Gimbal Purchases Managed Media Business From UberMedia

Gimbal announced that it has purchased the managed media business unit of UberMedia, a Pasadena-based mobile analytics company. The acquisition will further expand Gimbal’s footprint through access to new markets where the company did not previously have a presence. In addition to geographical expansion, the book of business represents an entirely new set of accounts for Gimbal […]

Digital Sitecore agency Kagool announces London expansion

Digital Sitecore agency Kagool announces London expansion

Digital marketing agency Kagool, has expanded its office in London, after making 4 new appointments and winning several new clients. Kagool, which also has offices in Cardiff and Manchester has moved to a larger new London office in Holborn. The new premises will enable the company’s growing team of Sitecore specialists in the capital to service […]

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