Teads signs exclusive UK partnership with TI Media to deliver inRead advertising technology

Teads signs exclusive UK partnership with TI Media to deliver inRead advertising technology

Teads, the global media platform, announces an exclusive UK partnership with TI Media to deliver inRead advertising technology. Under the partnership, Teads will implement both video and viewable display advertising via Teads demand across all TI Media’s premium brands, with the goal of increasing ad monetisation scale and delivering the optimum user experience.  TI Media is at […]

Reliance Jio inks deal with Microsoft to bring cloud-based solutions to more businesses

Reliance Jio inks deal with Microsoft to bring cloud-based solutions to more businesses

Reliance Jio, the mobile network operating subsidiary of Reliance Industries, has penned a deal with Microsoft to help accelerate digital transformation in India. The 10-year agreement will see the pair work to offer Indian businesses technology solutions across data analytics, AI, cognitive services, blockchain, internet of things, and edge computing. Jio will provide its own […]

inMarket to acquire Thinknear, expand location-based marketing solutions

inMarket to acquire Thinknear, expand location-based marketing solutions

 inMarket, the leader in digital advertising for the physical world, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav. The acquisition will have Thinknear’s team and intellectual property join inMarket in exchange for Telenav receiving a minority equity interest in the fast-growing company. Following inMarket’s 10 years of bootstrapped expansion and […]

Samsung and Microsoft enter technology sharing partnership to challenge Apple

Samsung and Microsoft enter technology sharing partnership to challenge Apple

Samsung and Microsoft have extended their partnership to bridge the gap between Android and Windows, enabling them to rival Apple’s functionalities. The strengthened partnership, announced at Samsung’s Unpacked 2019 event, was unveiled alongside the Galaxy Note10. Straight out the box, users will be able to use Microsoft’s ‘Your Phone’ app to sync text messages between […]

Snapchat rolls out Instant Create easy ad creation tool

Snapchat rolls out Instant Create easy ad creation tool

Snapchat’s Instant Create tool, which enables advertisers to create vertical video ads on Snapchat more quickly and easily, is officially live.  Snap co-founder and CEO Evan Spiegel trailed the tool on last week’s Q2 earnings call when he said: “Just this month, we started testing our new Instant Create onboarding flow, which generates ads for businesses […]

Merkle launches data-driven planning methodology, Pando Planning, in the UK

Merkle launches data-driven planning methodology, Pando Planning, in the UK

Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the launch of its new planning methodology, Pando Planning. The launch of Pando Planning comes at a time when brands are demanding media strategies informed by robust first-party data insights, enabling them to reach audiences where they actually consume media. This planning approach delivers greater efficiency and value for clients and […]

TikTok owner ByteDance confirms smartphone plans

TikTok owner ByteDance confirms smartphone plans

ByteDance, the Chinese social media firm which is home to TikTok, has confirmed its plans to develop its own smartphone, months after it was reported that the project existed. The device will be developed as part of a deal with Chinese phone maker Smartisan, which had already had plans to develop the device before ByteDance got […]

IMImobile to acquire US-based mobile engagement and RCS Business Messaging leader 3Cinteractive

IMImobile to acquire US-based mobile engagement and RCS Business Messaging leader 3Cinteractive

Global communications software provider IMImobile PLC, announced that it has conditionally agreed to acquire 3Cinteractive Corp (3C), a private US, cloud-based mobile customer engagement platform company. This will see IMImobile acquiring complementary product capabilities and a new blue-chip customer base in North America. “We are delighted to announce the acquisition of 3Cinteractive and look forward to bringing our […]

Salesforce pens deal with Alibaba to expand its presence in China

Salesforce pens deal with Alibaba to expand its presence in China

Salesforce has joined forces with Alibaba to reach customers in mainland China, Hong Kong, Macau, and Taiwan. The partnership sees Alibaba become the exclusive provider of Salesforce in the regions, while Salesforce becomes the exclusive enterprise customer relationship management (CRM) product suite sold by Alibaba. The products that Salesforce will bring to customers through the […]

eBay buys Paytm Mall stake in latest bet on Indian eCommerce

eBay buys Paytm Mall stake in latest bet on Indian eCommerce

eBay has agreed to buy a 5.5% stake in eCommerce marketplace Paytm Mall in a renewed attempt by the San Jose, California-based company to grab a foothold in India’s fast-growing and intensely competitive online retail market. The companies did not disclose the value of the transaction in a joint statement on Wednesday. eBay and Paytm Mall also […]

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