Online payment gateway Razorpay is collaborating with MasterCard to speed up the adoption of online and mobile payments among small businesses in India. As part of the collaboration, MasterCard has also invested an undisclosed amount in Razorpay. Additionally, Razorpay has integrated the MasterCard Payment Gateway to enable merchants and card issuers to authenticate each other […]
No one really knows how many people have actually had a chance to see one of their Instagram posts. They know the potential audience based on how many people follow their Instagram account, but they have no idea how many people are checking their feeds soon after that photo or video is posted or how many […]
Google has added a new user-centric analysis capability within its analytics software, letting web page owners analyse the actions that an anonymous individual has taken on their site or app. These insights can help improve the user experience when people interact with your business online. The main User Explorer page shows a list of client […]
Facebook’s Messenger app has begun suggesting businesses that users may want to chat with, in yet another sign that the platform is preparing for a big push into the world of mobile commerce as it expands beyond its initial purpose as a messaging app. With Facebook’s annual F8 developer conference happening early next week, there […]
Dating app Tinder has tied the knot with Humin after being drawn to the San Francisco-based start-up’s contact management expertise. Whilst terms of the deal haven’t been disclosed it is understood that Tinder will essentially requisition Humin’s east coast base for its San Francisco office – with senior staff all transferring to Tinder. This includes […]
Verve, a location-based mobile marketing giant, is opening its London office as the base for its international business. Why the global push? Verve’s US revenue growth has far outpaced the market over the past several years, the company explained in a news release. The leadership team sees significant opportunity for Verve’s product suite in the […]
Mobile network EE continues to be the best overall operator in the UK – but rival operators are closing the gap, according to a new RootMetrics study. The report, published today, examined how the four major operators – EE, Three, O2 and Vodafone – fared in reliability, network speeds and performance across data, calls and […]
China Mobile has extended its relationship with Leo Burnett by appointing it as its creative agency. The decision was made after a five-way pitch in December and extends the work Leo Burnett was already doing on China Mobile’s ‘and’ branding and 4G business. The relationship has been extended to create the national communication strategy and […]
Adyoulike, the European leader in native advertising technology, announced that it has partnered with global marketing technology provider MediaMath as part of its programmatic native advertising exchange, Adyoulike Exchange. The Adyoulike Exchange solution gives advertisers across Europe and the US access to premium, in-feed native advertising inventory to be bought and sold programmatically, across desktop, […]
Karmarama is promoting Peter Dolukhanov, the co-founder founder of Nice Agency, the mobile app agency acquired by Karmarama last year, to the new role of Group Chief Technology Officer. Dolukhanov now takes responsibility for the digital and technology offering across the entire group. He reports into Ben Bilboul, the Group Chief Executive of Karmarama. Dolukhanov […]