Adyoulike, the European leader in native advertising technology, announced that it has partnered with global marketing technology provider MediaMath as part of its programmatic native advertising exchange, Adyoulike Exchange.
The Adyoulike Exchange solution gives advertisers across Europe and the US access to premium, in-feed native advertising inventory to be bought and sold programmatically, across desktop, tablet, and mobile devices. This new partnership allows marketers using MediaMath’s TerminalOne Marketing Operating System to programmatically access to native content solutions and leverage enhanced data management.
Julien Verdier, CEO of Adyoulike, explains: “As the largest native advertising platform in Europe, we created Adyoulike Exchange to help streamline the process of buying and selling native advertising and to do so programmatically at scale.”
He continues: “MediaMath offers an unparalleled level of expertise as well as resources and technology that will smooth the process of native for advertisers and publishers alike. Given the ever-growing demand for great native content delivered in-feed, this partnership will help Adyoulike Exchange deliver the seamless solutions our clients need.”
“MediaMath has always been committed to providing its clients with the best in class access across all inventory channels. To support this, we have recognized the importance of native advertising and its appeal to our clients and users alike. We are pleased to inform that we are partnering in Europe with Adyoulike to provide scalable outcome driven marketing, transparently across all devices.” said Tanuj Joshi, Senior Director Global Media Partnerships at MediaMath.
Adyoulike integrates across publishers seamlessly to deliver in-feed brand content in the heart of editorial content and user experience. In 2014 the company recorded annual turnover of more than $10M. It is estimated that native advertising will be worth $18billion annually in the US alone by 2018.