ESPN provide ‘Sports in a Snap’ with Snapchat partnership

ESPN provide ‘Sports in a Snap’ with Snapchat partnership

Sports television channel ESPN is reimagining its flagship “SportsCenter” news show for Snapchat, the mobile app known for its disappearing photo and video messaging. “SportsCenter” on Snapchat launched November 13 as three- to five-minute shows with the DNA of the original franchise, but an attitude targeting the social media platform’s primarily under-25 users. “This is […]

iPhone X sells out in under an hour as preorders begin

iPhone X sells out in under an hour as preorders begin

Apple says demand for its new iPhone X, its most advanced version so far, is “off the charts” after consumers rushed to preorder the smartphone on Friday, with first-day deliveries in the US selling out in 38 minutes, according to experts. The iPhone X comes in two models with different amounts of storage and is […]

Mobile Has Largely Displaced Other Channels for Email

Mobile Has Largely Displaced Other Channels for Email

The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail. In fact, new research from Return Path found that more than half of emails worldwide […]

Netflix Earnings: User & Engagement Trends

Netflix Earnings: User & Engagement Trends

Verto Analytics finds out the latest contextual Netflix user trends among people over 18 years old, over the last quarter from June to September 2017:  Netflix’ US audience jumped by 7.7% / 3.7 million people – now reaching 25% of the US online population. The UK saw a huge 24.8% / 1.4 million increase to 16% reach. It saw particularly […]

US Smartphone Users Have Little Love for Communication Apps

US Smartphone Users Have Little Love for Communication Apps

One of the primary drivers of app use is communication, but US smartphone users are less likely than their counterparts in Europe to use apps for that purpose, according to recent data from Ipsos MORI and Google. A May 2017 survey of smartphone users in the US and five countries in Europe found that respondents in the Netherlands […]

Adyoulike partners with MediaMath through programmatic native advertising exchange

Adyoulike partners with MediaMath through programmatic native advertising exchange

Adyoulike, the European leader in native advertising technology, announced that it has partnered with global marketing technology provider MediaMath as part of its programmatic native advertising exchange, Adyoulike Exchange. The Adyoulike Exchange solution gives advertisers across Europe and the US access to premium, in-feed native advertising inventory to be bought and sold programmatically, across desktop, […]