Covatic strengthens its US presence with Vermeulen appointment

<strong>Covatic strengthens its US presence with Vermeulen appointment</strong>

Industry veteran Frans Vermeulen appointed Strategic Advisor to drive partnerships and sales in region Covatic, developer of a best-in-class privacy-first audience targeting solution, today announced the appointment of industry veteran Frans Vermeulen as its Strategic Advisor, in a move to strengthen the company’s presence in the US market. Vermeulen brings nearly 25 years of experience in building […]

Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US

<strong>Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US</strong>

Kristen Friesen assumes new role in response to growing demand on both sides of the pond Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Kristen Friesen as VP Business Development in the US as growing numbers of clients opt to use its technology to measure […]

Lumen Research Expand US Operations with Key Sales and Customer Success Hires

Lumen Research Expand US Operations with Key Sales and Customer Success Hires

Lumen Research, the global attention technology company, is ramping up US operations to meet increased demand for attention measurement and optimization solutions. In Los Angeles, Bill Forelli joins Lumen as VP of Sales, North America, bringing extensive experience in ad-tech measurement and brand sales through executive positions at Frameplay, Newegg, and others. Heading up US […]

Automated Creative launches in the US and Canada

<strong>Automated Creative launches in the US and Canada</strong>

Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Creative, which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services. Automated Creative produces ads for […]

ESPN provide ‘Sports in a Snap’ with Snapchat partnership

ESPN provide ‘Sports in a Snap’ with Snapchat partnership

Sports television channel ESPN is reimagining its flagship “SportsCenter” news show for Snapchat, the mobile app known for its disappearing photo and video messaging. “SportsCenter” on Snapchat launched November 13 as three- to five-minute shows with the DNA of the original franchise, but an attitude targeting the social media platform’s primarily under-25 users. “This is […]

iPhone X sells out in under an hour as preorders begin

iPhone X sells out in under an hour as preorders begin

Apple says demand for its new iPhone X, its most advanced version so far, is “off the charts” after consumers rushed to preorder the smartphone on Friday, with first-day deliveries in the US selling out in 38 minutes, according to experts. The iPhone X comes in two models with different amounts of storage and is […]

Mobile Has Largely Displaced Other Channels for Email

Mobile Has Largely Displaced Other Channels for Email

The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail. In fact, new research from Return Path found that more than half of emails worldwide […]

Netflix Earnings: User & Engagement Trends

Netflix Earnings: User & Engagement Trends

Verto Analytics finds out the latest contextual Netflix user trends among people over 18 years old, over the last quarter from June to September 2017:  Netflix’ US audience jumped by 7.7% / 3.7 million people – now reaching 25% of the US online population. The UK saw a huge 24.8% / 1.4 million increase to 16% reach. It saw particularly […]

US Smartphone Users Have Little Love for Communication Apps

US Smartphone Users Have Little Love for Communication Apps

One of the primary drivers of app use is communication, but US smartphone users are less likely than their counterparts in Europe to use apps for that purpose, according to recent data from Ipsos MORI and Google. A May 2017 survey of smartphone users in the US and five countries in Europe found that respondents in the Netherlands […]