MediaMath and Place Exchange Deliver Industry’s First OOH Programmatic Omnichannel Campaigns
![MediaMath and Place Exchange Deliver Industry’s First OOH Programmatic Omnichannel Campaigns MediaMath and Place Exchange Deliver Industry’s First OOH Programmatic Omnichannel Campaigns](https://lovelymobile.news/wp-content/uploads/2019/01/PlaceExchange-Mediamath.jpg)
MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, the first true programmatic exchange for OOH and place-based media. This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same […]