Liquor retailer, BWS, has joined forces with mobile marketing company, Shopitize, to launch a new beer campaign rewarding customers in real time for their purchases. The Beer Bank promotion sees consumers receive a $5 digital voucher on their smartphone and in real time every time they purchase a carton of beer. The campaign uses Shopitize’s […]
Widespace, the Stockholm based technology company that creates tools to build brands in a mobile world, has announced a strategic partnership with Big Mobile, APAC’s leading independent mobile engagement specialist. Through the agreement, Big Mobile will harness the technology of Widespace’s programmatic platform, Summit, making it available to brands in Australia and New Zealand. Summit […]
In an Australian first, the radio industry has launched RadioApp, a new mobile app, created by industry body Commercial Radio Australia and app developer All In Media, that allows consumers to live stream 250 Australian radio stations on the go. The free app allows listeners to tune in to Australian radio from anywhere in the […]
Tinder has launched ‘Swipe the Vote’, an in-app experience created in partnership with non-profit organisation Rock the Vote, intended to activate voters for the impending US election. The dating app will present users with a simple poll, created using polling platform Wedgies, which asks them to swipe left or right on seven key issues, and to pick the candidate they intend to vote […]
TubeMogul has been selected as the preferred programmatic platform partner for brand advertising in Australia by multinational distilled beverage manufacturer, Pernod Ricard. Pernod, which previously used Vizeum for all of their programmatic buys, will now use TubeMogul’s automated software platform to plan, buy, measure and optimise their Australian brand advertising and manage the entire process […]
Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference. Just over three-quarters (76 per cent) of smartphone and tablet users in […]
According to the company, the new PageSkin Edge smartphone ad format is purpose-built to more effectively monetise mobile web content and overcome ad blocking, while also returning outstanding engagement and viewability figures. PageSkin Edge wraps around the top and right-hand sides of mobile web content, with an animated element that accompanies the reader down the […]
Nine has extended a partnership with one of Australia’s newest ad tech players to deliver a mobile programmatic offering it hopes will revolutionise small screen advertising. Playground XYZ, which launched last November promising it would shake-up mobile advertising, has been given the green light to bring new ad formats, including Super Skin, Side Push, and […]
GroupM has today strengthened its position in market as the leader in increasing viewability standards by running Australia’s 1st Moat measured Twitter campaign. It has joined with Twitter to roll out Moat viewabilty beta program across its client portfolio. Committed to increasing the confidence into digital advertising and combating such issues as brand safety, ad […]
Only the Samsung Galaxy Tab S2 tablet has a screen worthy of high quality entertainment. So if you’re watching entertainment on another device, those who create content (directors, actors etc) will be upset that you’re watching all their hard work on an inferior screen. Leo Burnett Sydney’s mobile spot had the actor from Game of […]