Predictive marketing platform Rocket Fuel has been named a Snapchat Certified Partner, bringing inventory such as custom filters, long-form video, app install and web view to brands looking to advertise to Snapchat’s 143m users – as of the company’s Q2 2017 earnings report. Being a partner, Rocket Fuel can enable advertisers to measure the success of their ad units, […]
Travel media brand Lonely Planet has launched a new app called Trips, which it describes as a ‘self-publishing content platform’, and which aims to compete with Instagram as a way to share images and video from holidays and other travel experiences. The app is focused on creating stories around each journey, using photos and videos […]
Homegrown messaging platform Hike is intensifying its marketing strategy in India. It recently beat Whatsapp to integrating wallet payments to push Digital India initiative. It has now introduced Bae Buddy Bro, a social experience to mark the occasion of Friendship Day and Rakhsa Bandhan. If the users’ sentiments (the options are bae, buddy or bro) […]
YouTube is facing off strident competition from Facebook to be the defacto place where people talk about social video – and to do this it is releasing an in-app messaging service. In a blogpost, the company, using Justin Bieber’s record breaking single ‘Despacito’ as a prime example, said it wants users sharing videos directly with friends and […]
Australian-owned taxi app, ihail has appointed M&C Saatchi Mobile to look after its mobile first launch to the local market. Affiliated with over 20,000 taxis, ihail connects Australians with more taxis than any other transport app across the country. Since launching in 2016, ihail has quickly become renowned for its efficient, affordable service through the […]
Snapchat has revamped its self-service advertising tool with an “Advanced Mode” designed for larger brands looking to conduct bigger campaigns at scale. The Advanced Mode for its Snapchat Ad Manager works in a similar way to Facebook’s Power Editor, giving brands more tools to build, manage and scale their campaigns faster and more efficiently. Advanced […]
Google is reportedly developing a feature, based on its AMP (accelerated mobile pages) service, that works in a similar way to Snapchat’s Discover section. Stamp, a portmanteau of ‘Stories’ and AMP, will see publishers create visually-oriented content through a series of ‘swipeable’ slides including text, photos and video – according to the Wall Street Journal. The […]
Treasury Wine Estates’ brand 19 Crimes recently collaborated with creative technology company Tactic and J. Walter Thompson SF to release a wine label unlike any other. Using augmented reality (AR), the San Francisco-based Tactic developed an innovative 19 Crimes app for iOS and Android devices. The easy-to-use technology brings the torrid stories of each bottle to life by animating […]
Pinterest said it is making a bigger push into search by launching Pinterest Search and Lens on users’ home feeds to cater to increasing mobile and visual searches among consumers. This includes a new search bar at the top of the home feed in the Pinterest iOS app that allows users to simply type what they’re […]
Online payment service PayPal announced it is partnering with instant messaging app Skype to allow users in 22 countries to send money within a conversation via a new feature called Send Money. According to Microsoft, as of August 2, Skype users chatting with contacts in the latest version of the Skype app can swipe right, tap Send Money […]