Teads, the inventor of outstream video and a leading global video advertising marketplace, announced results from a new global survey, “In News We Trust.” Teads polled over 16,000 consumers in eight countries to uncover how people are consuming news and advertising amidst the rise of fake news. Three quarters of respondents said the rise in […]
Truth, a subsidiary of The Marketing Group (TMG), has announced that it is launching a blockchain-enabled GDPR compliant marketplace enabling consumers to take back control of their personal data. Truth Data Cloud is the world’s first marketplace for consumer data to launch with commercial partners on both the supply and redemption side, enabled by open […]
Burger King Spain let Instagram users build their own hamburger through polls on “Stories” to receive a coupon for a free, customized Whopper. Without any paid media, the effort earned 270,000 interactions across 45,113 unique users and generated 34,675 custom Whopper coupons in less than three hours, according to Adweek. The fast-food brand boosted […]
Google is to make it easier for users to understand what data it collects on them and why ahead of EU regulators implementing the new General Data Protection Regulation (GDPR) on 25 May. The firm hasn’t announced any sweeping changes to its data policies, instead like Facebook it’s seeking to improve “user transparency” by giving […]
Ad skipping is a global behaviour on video content, though skippable ads still hold significant value for advertisers, according to research from IPG Mediabrands’ MAGNA and IPG Media Lab. The study of 20,000 consumers around the world found that both the UK and Canada have a skip rate of 52 per cent compared to a […]
Knowing where to invest your online advertising budget is, in some ways, no easier than ever , despite the amount of data and tools marketers now have at their disposal. One of the reasons it is so complicated is the vast number of formats available and the speed at which new ones are emerging. This […]
Google kicked off its annual I/O developer conference with a barrage of announcements that show how artificial intelligence (AI) will give its next Android mobile operating system the ability to learn how people use their phones to make calls, schedule their day, listen to music, book tickets and read news. Android P will have augmented […]
Snap has made the decision to stop paying publishers licensing fees for their Snapchat Discover content, instead choosing to revert back to sharing ad revenue. According to Digiday, citing sources, Snap has been notifying its publishing partners of the changes over the last few months. Typically, Snap does an even split of ad revenue generated […]
As part of its collaboration with Lucasfilm for the much-anticipated release of “Solo: A Star Wars Story,” Denny’s is giving fans the opportunity to take a virtual seat in the Star Wars universe and roll a pair of dice like Han Solo. Launching on May 4, Denny’s “Smuggler’s Dice” sweepstakes offers players the chance to […]
Mobile ad spend in India is set to rise by 75% in 2018, accounting for more than half of all digital spend, even though spend on television still holds top spot. This is according to a report by eMarketer, which also adds that India will see more than a quarter (337 million) of India’s population […]