Cheetah Mobile, a leading global mobile app developer, has appointed video inventory management platform, SpotX, to help monetize video in its global suite of apps on iOS and Android devices. With over 600 million monthly active users worldwide, Cheetah Mobile shifted focus from utility to content apps with its acquisition of the popular news app, News Republic, […]
YouTube Go, an offline first Android app designed from scratch to reduce data usage and work with low or no connectivity, has launched following its initial announcement last September. The app lets the user choose, on a preview screen, whether they would like to stream their selected videos immediately in either basic quality or standard […]
DelPlaya Media, a leading monetization platform for premium publishers, announced the release of the Rincon Private Market, the company’s innovative, new In-App and mobile web video and banner ad marketplace for select demand partners, including advertising agencies and their trading desks. DelPlaya launches the Rincon Private Market following nearly two years of research and development […]
AOL UK and Weve, O2’s mobile marketing and commerce services provider, have joined forces to help advertisers target and reach customers more effectively. Using mobile ad exchange Axonix’s technology, Weve Insights will be integrated into AOL’s media properties and the One by AOL programmatic platform. This will allow AOL’s, advertisers’ and Axonix’s first-party data to […]
BBC Worldwide has partnered with Snapchat to launch an exclusive Planet Earth II series on the Discover platform in the US and Canada. Audiences will be introduced to the first showing of ‘never-before-seen’ footage a day prior to the show’s 18 February debut on BBC America in the US and BBC Earth in Canada. Nick […]
Marketing services firm XLMedia PLC on February 7 said it has agreed a $5.1 million cash deal to buy mobile performance marketing platform ClicksMob Inc. ClicksMob helps brands to acquire customers for mobile applications across gaming, e-commerce, travel, entertainment and finance verticals, XLMedia said. The UK firm said the deal will increase its presence in Asia […]
Mobile data exchange company adsquare is making region-based consumer insights from global market research company GfK available on their platform. The combination of rich consumer insights and a real-time mobile platform takes programmatic advertising to a new level. GfK delivers vital global insights matched with local market intelligence. The GfK data that adsquare offers advertisers […]
“What should my caption be?” has become a ubiquitous phrase out of the mouths of Millennials following the evolution of social media. Nowadays, everyone is looking for the wittiest phrase, the best pun, the funniest quip to garner Likes and engagement. CapGenius is the newest app on the market to fill this social void. The […]
Global digital agency Wunderman named former Cerebos executive, Jill Chang, as Managing Director of Wunderman Taiwan, and promoted Eliza Tsai to Deputy General Manager of the same office. Both executives bring valuable experience leading teams in high growth verticals and in the digital space, and will partner to guide and drive the agency through its […]
[KGVID]http://www.marcomm.news/wp-content/uploads/2017/02/Ted-Baker-Promo-Video_Short.mp4[/KGVID] Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign. The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile […]