BlackBerry Mobile tapped media and creative agency Schiefer Chopshop (SCS) to launch the new BlackBerry Mobile brand with a whole new campaign for its innovative new KEYone – the first mobile device under TCL Communication, a top-5 smartphone manufacturer in North America. Under the tagline ‘Do More. Different.’ SCS has created a campaign that asserts […]
Acxiom, in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers. Connected Spaces is designed to revolutionise customer experience and business returns for retail, travel and leisure locations such as airports, malls, sports stadiums, concert arenas and resorts. A pioneering example is Heathrow […]
Google has launched its Trusted Contacts location-sharing app for iOS devices, seven moths after the feature first arrived on Android. With Trusted Contacts installed, users can designate any of their contacts as “trusted,” which means those individuals will be able to see their activity status (e.g. ‘Active Recently’) and request a specific location. The activity status allows friends and family to […]
Swrve, a leader in mobile marketing engagement, announced its new Premium Analytics offering on to the existing Swrve Mobile Engagement Platform. Swrve’s Premium Analytics offers organizations unparalleled insights, reporting, and analytics capabilities in relation to customers’ mobile usage. The platform hosts all of a company’s mobile data, giving enterprise data scientists capabilities for data-mining, reports, and […]
In the mode for tacos? Lyft and @tacobell are bringing you the first-ever ride-thru experience with Taco Mode. https://t.co/gD2fWtUWsY pic.twitter.com/gWGWOOUArQ — Lyft (@lyft) July 25, 2017 Ride-hailing company Lyft is thrilled to announce a new partnership with Taco Bell providing passengers with a unique ride-thru experience. The partnership brings to life a first-of-its-kind offering — […]
Clear Channel Outdoor Americas (CCOA) announced the evolution of its RADAR suite of Out-of-Home (OOH) advanced advertising platform with the addition of Cuebiq’s location intelligence and attribution solutions, which leverage the largest source of accurate location data in the US The new agreement enables CCO RADAR to tap into Cuebiq’s location insights and footfall attribution analysis, based on […]
Messaging service Line will total 50.2 million individuals in Japan this year, according to eMarketer’s latest forecast, increasing 10.3% from 2016. By the end of 2021, that user figure will reach 58.5 million. The homegrown service is the largest chat app in Japan, with 92.8% of the country’s mobile phone messaging app users regularly accessing […]
The Mobile Marketing Association (MMA) announced the appointment of Sanjay Gupta, Executive Vice President of Marketing, Innovation and Corporate Relations at Allstate Insurance Company, as the new Chairman of its Global Board of Directors at the opening of the seventh annual MMA CEO & CMO Summit in Napa, California. Gupta, a strategic and operational marketing leader, […]
Electronics giant LG has introduced a number of robots to Incheon International Airport (IIA) – South Korea’s largest and busiest airport – as the East Asian nation prepares to host the 23rd Winter Olympics in February 2018. As part of a trial, the airport’s staff has received the addition of guide robots and cleaning robots to […]
Amazon is set to roll out Alexa to its main shopping app on Android, after introducing the artificial intelligence virtual assistant to the iOS version of the app earlier in 2017. The introduction of the feature to Android was first spotted by Ford senior software engineer Nick Schwab, and Amazon later confirmed to TechCrunch that it would indeed integrate Alexa […]