LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the availability of LiveRamp’s platform to publishers. This solution allows publishers to better monetise their audiences by supporting brands’ people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent […]
In-app advertising has become a more powerful consumer engagement channel for mobile advertisers and revenue stream for mobile publishers. AerServ, one of the leading inventory and audience management technology for mobile publishers and advertisers, announced the ability for programmatic mobile video buyers and sellers to transact on a Cost Per Completed View (CPCV) basis. “Mobile-first has […]
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced the integration of a vast trove of mobile audience data into the Smaato Demand Platform (SDX) from adsquare, the neutral and transparent mobile data exchange. Through Smaato’s industry-first exchange-side integration with adsquare, Smaato’s 450+ mobile-first DSPs and demand partners connected to SDX can […]
Vodafone has said it wants to be seen as an innovator as it continues its pivot towards a customer-centric strategy, with the telecom firm’s Chief Operating Officer and Director of Customer Service Neil Blagden, explaining why AI is helping fuel a shift in perception for the brand. Fresh from following its competitor Three in abolishing roaming […]
Snapchat has launched a fresh set of self-serve tools globally, which will allow all brands using the platform to create bespoke ads and target them without the need for a third-party. The company has added a feature called Snap Publisher to its toolkit for brands. The tool has been in testing for the past few […]
Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps. According to a report in AFTV News, the encrypted service could integrate SMS, video and voice calls, stickers, gifs and emojis, games, photo sharing, ‘@mentions’ and photo and video filters. The service […]
Mr Bean, the buffoonish alien sitcom character played by Rowan Atkinson in the 90s, is the face of a new mobile phone game to attract tourists to London. London & Partners, the mayor of London’s promotional agency, has hired Endemol Shine Group and Pointvoucher to design and market “Play London with Mr Bean”, which uses the […]
Facebook has created five new messaging tags, which enable bots created for its Messenger platform to respond to customer actions in specific ways and send messages outside of the 24-hour window usually allowed for interactions. The new tags enable Messenger bots to provide users with updates about existing appointments, events in computer games or sports they are […]
Mobile advertising firm Taptica announced on July 17, that it agreed to acquire 57 percent of Adinnovation Inc for up to $5.7 million in cash, the first Israeli acquisition of a Japanese mobile ad company. Following the opening of Taptica’s office in Seoul in 2016, and together with its presence in China, the acquisition is […]
A new study has found that the global programmatic advertising market is estimated to be valued at nearly $US3 billion by 2017 end and is projected to reach close to $US29.8 billion by the end of 2025. The report, conducted by Persistence Market Research, also found that sales revenue for programmatic advertising is expected to […]