Second-generation demand side platform (DSP) Admedo has teamed up with marketing technology innovators Cablato to offer enhanced programmatic creative that activates data with precisely tailored messages to deliver more personalised campaigns that significantly increase advertising performance for brands. Admedo’s uniquely customisable and transparent programmatic approach moulds around their clients’ businesses to deliver highly effective audience […]
Google announced an overhaul of its search app on mobile phones to include a personalized feed of links about hobbies, travel, sports and other topics, a move that puts the search company into more direct competition with social networks such as Facebook. Google, the world’s largest search engine and a unit of Alphabet Inc, said the changes would […]
Blippar, the Augmented reality and computer vision technology company is thrilled to announce the beta launch of Halos, Blippar’s Augmented Reality Face Profiles. This new in-app feature builds on our existing facial recognition technology and allows users to create and customize their own AR Face Profile, called a ‘Halo’. This, makes facial recognition technology directly accessible […]
The Shazam Brand Takeover leverages native-app functionality and enables brands to literally “take over” the app’s entire screen in individual markets for a full day, reaching Shazam’s hundreds of millions of global users. Brands can now participate in the entire Shazam user flow—from home screen to listening screen to track result—which is initiated 25 million […]
WeChat is ready to celebrate the next Singles’ Day on 11/11, thanks to a collaboration between Digital Retex, European Tencent Trusted partner, and Fireworks, one of the first creative agencies specialized in e-commerce in China. Among the different versions, the celebrations of the day dedicated to the lonely hearts probably started in the 90’s when […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the availability of LiveRamp’s platform to publishers. This solution allows publishers to better monetise their audiences by supporting brands’ people-based marketing initiatives. In turn, marketers benefit from the ability to expand people-based targeting beyond Google and Facebook and provide consumers with a more consistent […]
In-app advertising has become a more powerful consumer engagement channel for mobile advertisers and revenue stream for mobile publishers. AerServ, one of the leading inventory and audience management technology for mobile publishers and advertisers, announced the ability for programmatic mobile video buyers and sellers to transact on a Cost Per Completed View (CPCV) basis. “Mobile-first has […]
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced the integration of a vast trove of mobile audience data into the Smaato Demand Platform (SDX) from adsquare, the neutral and transparent mobile data exchange. Through Smaato’s industry-first exchange-side integration with adsquare, Smaato’s 450+ mobile-first DSPs and demand partners connected to SDX can […]
Vodafone has said it wants to be seen as an innovator as it continues its pivot towards a customer-centric strategy, with the telecom firm’s Chief Operating Officer and Director of Customer Service Neil Blagden, explaining why AI is helping fuel a shift in perception for the brand. Fresh from following its competitor Three in abolishing roaming […]
Snapchat has launched a fresh set of self-serve tools globally, which will allow all brands using the platform to create bespoke ads and target them without the need for a third-party. The company has added a feature called Snap Publisher to its toolkit for brands. The tool has been in testing for the past few […]
