Clear Channel Outdoor Americas (CCOA) announced the evolution of its RADAR suite of Out-of-Home (OOH) advanced advertising platform with the addition of Cuebiq’s location intelligence and attribution solutions, which leverage the largest source of accurate location data in the US The new agreement enables CCO RADAR to tap into Cuebiq’s location insights and footfall attribution analysis, based on […]
Messaging service Line will total 50.2 million individuals in Japan this year, according to eMarketer’s latest forecast, increasing 10.3% from 2016. By the end of 2021, that user figure will reach 58.5 million. The homegrown service is the largest chat app in Japan, with 92.8% of the country’s mobile phone messaging app users regularly accessing […]
The Mobile Marketing Association (MMA) announced the appointment of Sanjay Gupta, Executive Vice President of Marketing, Innovation and Corporate Relations at Allstate Insurance Company, as the new Chairman of its Global Board of Directors at the opening of the seventh annual MMA CEO & CMO Summit in Napa, California. Gupta, a strategic and operational marketing leader, […]
Electronics giant LG has introduced a number of robots to Incheon International Airport (IIA) – South Korea’s largest and busiest airport – as the East Asian nation prepares to host the 23rd Winter Olympics in February 2018. As part of a trial, the airport’s staff has received the addition of guide robots and cleaning robots to […]
Amazon is set to roll out Alexa to its main shopping app on Android, after introducing the artificial intelligence virtual assistant to the iOS version of the app earlier in 2017. The introduction of the feature to Android was first spotted by Ford senior software engineer Nick Schwab, and Amazon later confirmed to TechCrunch that it would indeed integrate Alexa […]
Second-generation demand side platform (DSP) Admedo has teamed up with marketing technology innovators Cablato to offer enhanced programmatic creative that activates data with precisely tailored messages to deliver more personalised campaigns that significantly increase advertising performance for brands. Admedo’s uniquely customisable and transparent programmatic approach moulds around their clients’ businesses to deliver highly effective audience […]
Google announced an overhaul of its search app on mobile phones to include a personalized feed of links about hobbies, travel, sports and other topics, a move that puts the search company into more direct competition with social networks such as Facebook. Google, the world’s largest search engine and a unit of Alphabet Inc, said the changes would […]
Blippar, the Augmented reality and computer vision technology company is thrilled to announce the beta launch of Halos, Blippar’s Augmented Reality Face Profiles. This new in-app feature builds on our existing facial recognition technology and allows users to create and customize their own AR Face Profile, called a ‘Halo’. This, makes facial recognition technology directly accessible […]
The Shazam Brand Takeover leverages native-app functionality and enables brands to literally “take over” the app’s entire screen in individual markets for a full day, reaching Shazam’s hundreds of millions of global users. Brands can now participate in the entire Shazam user flow—from home screen to listening screen to track result—which is initiated 25 million […]
WeChat is ready to celebrate the next Singles’ Day on 11/11, thanks to a collaboration between Digital Retex, European Tencent Trusted partner, and Fireworks, one of the first creative agencies specialized in e-commerce in China. Among the different versions, the celebrations of the day dedicated to the lonely hearts probably started in the 90’s when […]