Moët & Chandon, the champagne brand owned by LVMH, returns to Snapchat for a mobile campaign scheduled to run from Valentine’s Day through Mother’s Day, according to AdExchanger. The “Love Unconventional” effort seeks to engage users with a mobile game that was first introduced for a holiday promotion leading up to New Year’s Eve. The […]
Intel’s own take on smart glasses has been unveiled. It’s called Vaunt, and where Google Glass failed to blend into the designer crowd of eyewear, Intel’s attempt mostly nails that endeavor. Vaunt looks just like regular frames and a big part of that accomplishment stems from the fact that Intel’s glasses aren’t like Google’s discontinued […]
Grab and the International Federation of Red Cross and Red Crescent Societies (IFRC) today announced a partnership to raise additional funds for supporting vulnerable communities, including those affected by disasters. The collaboration between the world’s largest humanitarian network and Southeast Asia’s leading on-demand transportation and mobile payments platform will enable Grab users to convert their […]
A group of eight Chinese travellers have concluded a cashless journey to Finland, with all transactions, from booking flights, making local retail purchases in Helsinki and dining out throughout their trip, made with their Alipay accounts. This has made Finland the first country outside China where Alipay users can make all payments with their smartphones […]
Nike has begun rewarding its NikePlus members for the amount they workout, with rewards including exclusive products, access music playlists and subscriptions, guided meditation, and fitness classes. Rewards on offer come from Nike’s partners in the form of Apple Music, Headspace, and ClassPass. By completing workouts, NikePlus members can unlock curated Nike playlists on Apple […]
Unilever has teamed up with AR treasure hunt app Snatch to give players the chance to win the world’s most expensive jar of Marmite ever. As part of its Gene Project campaign, an 18ct gold plated jar of Marmite – valued at £1500 by Boningtons Auction House – could be snapped up by one lucky […]
Sprint has introduced the world to “Evelyn,” a highly intelligent robot and star of its Super Bowl LII commercial. The 60-second commercial, which ran in the first quarter, is titled “Evelyn” and captures her making smart, rational decisions and questioning her human creator’s choice of wireless carrier. He just happens to be on Verizon. Evelyn […]
In a surprise announcement, eBay has revealed that it will be ditching PayPal as its primary payment processor. The company says it will be intermediating payments on the Marketplace platform, a move that will improve the experience for both sellers and buyers. As part of this, eBay has partnered with payment processor Adyen, though the […]
YouTube Go, an official Android app designed to minimize data usage, is now available in 130 countries. The app launched in India last year, and is designed for people in locations with poor-quality or very expensive mobile data connectivity. Users can either watch a whole video in the app, or download it to their device […]
Deezer, the world’s most diverse, dynamic and personalised music streaming service, has launched its first ever fully immersive augmented reality (AR) music experience, leveraging a new and specially created Snapchat lens. With AR usage expected to increase to 200 million this year, Snapchat influencer platform, Fanbytes, created a bespoke piece of content based on […]