Video ad serving platform SpotX has set aside its differences with fellow video advertising platform Smartclip to form a single global company operating under a joint management team. The merger will see creation of an ad tech powerhouse operating under the SpotX brand capable of providing over 1,000 broadcasters and digital publishers with the tools […]
Snapchat is planning to show clips of the Winter Olympics to its users thanks to a new tool which allows television networks to send parts of live shows to the app. Snap partnered with NBCUniversal to pipe clips of the latter’s Olympic broadcasts to the app, along with live updates and contextual information. For example, […]
Staxter, the mobile top-up and airtime credit platform, is now available in the UK. Following a successful launch in Germany last month, it can be found in the Apple App Store and in the Google Play Store giving users the chance to top up their pay-as-you go (PAYG) mobile credit or send airtime to friends […]
SEAT and Orange Spain have signed an agreement that aims to promote new advances in the development and use of connected vehicles. The agreement focuses on three main lines of action – to improve the experience of vehicle occupants by developing connected car innovations, offer the digital home or office experience to car users, and […]
Google has been improving its search engine to make it easier for travelers to find flight and hotel fares for a while; it’s now going a step further with an update that lets you book travel and accommodation straight from your search results. That negates the need for visiting separate travel portals, and folks who […]
Snapchat parent Snap beat Wall Street expectations for the first time since the company went public almost a year ago, in the fourth quarter of 2017. Snap reported impressive revenue and user growth, and saw its stock price soar more than 20 per cent to finally give investors something to smile about. “We ended 2017 […]
Instagram has further commercialised its service with the launch of all new shopping-enabled adverts designed to lure more brands into setting up shop on the photo and video-sharing site. The Facebook-owned platform has already begun mashing together videos and product catalogues to enable members to purchase depicted products without the need to leave the Instagram […]
Ensemble Worldwide has created a touching brand film for Samsung as part of Samsung’s ‘Do What You Can’t’ campaign. The short feature entitled “Julian and His Magical Skates” is a special tribute to the rising star Julian Yee – Malaysia’s first national figure skater and first Winter Olympian, in view of his participation in […]
The BBC is partnering with leading museums to bring a range of historical artefacts to audiences and Licence Fee payers via a new augmented reality app. Developed by BBC Research & Development and Nexus Studios, the app supports the broadcaster’s new landmark arts and culture series, Civilisations, in which it’s teamed up with more than […]
McCann Worldgroup announced its continued partnership with Mobile World Congress for the 7th consecutive year. One of the longest-standing partners of the event, McCann Worldgroup is the only major advertising communications agency network to partner with Mobile World Congress since its inception in 1996. Under the theme “Mobile: The Next Element”, Mobile World Congress 2018 […]