Foodpanda India will spend Rs 400 crore ($60 million) to hire 25,000 riders and improve its online food delivery network as it looks to take on Naspers-owned Swiggy and Alibaba-backed Zomato. The fresh investment would focus on scaling up technology to provide a robust backend and provide assistance through their own delivery network, Ola Cabs, […]
Facebook has announced that views on it’s newsfeed won’t be counted in organic reach. Furthermore, the number of times a post appears on the screen of a user will determine the number of views it has generated and not simply the times it has appeared in the newsfeed, which means the measurement is now consistent […]
For Apple in China, there is plenty riding on the iPhone X. The U.S. tech giant has lost share in the world’s largest smartphone market in recent years, as aggressive Chinese rivals like Huawei have made inroads. The iPhone X launched in China in November, and while some early data looks positive for Apple, the […]
Chinese ride-hailing company Didi Chuxing has revealed plans to launch in Japan following a strategic partnership with Japanese tech giant SoftBank. Didi and SoftBank will use Didi’s AI technology to build ride-hailing platform services for the taxi industry in Japan and the joint venture will commence trials in Tokyo, Osaka, Kyoto and Fukuoka before the […]
Times Internet, India’s largest digital products company, has launched its interactive live gaming and entertainment show – ‘BrainBaazi‘. The show follows on the heels of Times Internet’s digital strategy and reimagines live video entertainment. Audience participation is facilitated through a downloadable app, currently made available on the Play Store for android devices. “At Times Internet, […]
Bloomberg.com has found a compelling new way to report on a tired old subject. The American Mall: A 2018 Retail Challenge is an interactive, retro video game that doubles as an agonizing journey through mall management. First, choose a character like tech-savvy angel investor Maximilian or local business magnate Linda. From there, choose a strategy […]
Championing the Filipino peoples’ love of basketball, Sydney-based post house Heckler has recently collaborated on a global project with BBH Singapore to bring an inventive online/offline campaign for Nike in partnership with Google to young basketball players in the country’s capital city of Manila. With the aim to improve the skills of the nation’s young […]
Having collared most of the world’s human population, Facebook has now teamed up with Perfect Fit to chase after cats and dogs with the launch of the first ever chatbot for pets on the social platform. The Mars Petcare brand is seeking to help owners keep their animals healthy by way of a month long online […]
WhatsApp has begun testing a new payments feature in India that will allow people to send money to other WhatsApp users, excluding merchant accounts. The feature is currently in beta, according to sources familiar with the company’s plans, but hasn’t been publicly announced because it’s not widely available at this time. The company has been […]
Idealist, a popular online resource for the non-profit sector, has launched the world’s first ChatBot for good. People want to do good. They want to give. They want to help. The problem is, they just don’t always know where to begin. So BBDO New York partnered with Idealist to create Ida, a friendly engaging […]