Although Snapchat launched its Marketing API in October 2016, the platform only made it available to a handful of technology companies that are part of its Snapchat Partners programme. These companies were able to use the API to develop tools that satisfy the needs of the world’s largest advertisers. From today, the API is open […]
Google is planning to launch an app that will allow users to reply to a message from any app with a single tap from the notifications bar. The app called ‘Reply’ will guess a reply and provide three smart options to respond using a single tap by integrating itself with different messaging apps. A similar […]
BBC Worldwide has teamed up with Google and BAFTA-winning game studio Preloaded to create a virtual reality experience for the audiences of the BBC’s hugely successful national history programmes like Blue Planet II and Planet Earth II. BBC Earth: Life in VR has been created by Preloaded in collaboration with BBC Earth Productions and […]
WeCounterHate is a new campaign by POSSIBLE that seeks to reduce hate speech on Twitter by turning retweets of these hateful messages into donations for a good cause. What topic gathers more tweets and retweets than the MLB, the Grammys and the Super Bowl? Hate. Racist messaging is unfortunately one of the more popular topics on […]
Google is advancing its Accelerated Mobile Pages to the next level with the release of an all new story format optimized to enable publishers to build and share content rich in visuals, video and animation. A far cry from the predominantly text-based content such as news and recipes associated with AMP in its earlier […]
Sports Illustrated is supporting the publication of its popular annual swimsuit issue with a promotion that includes a Snapchat World Lens, an augmented reality (AR) feature that overlays digital images on a real background seen through a smartphone’s rear-facing camera. The Lens experience invites readers to experience the life of a swimsuit model and put […]
Universal McCann Malaysia (UM) has developed a first of its kind TV sync campaign for KFC, to launch the Golden Egg Crunch. The campaign is a collaborative brainstorm effort between UM and Ensemble Worldwide, marrying storytelling and innovative media platforms to enhance the campaign message delivery, using TV sync technology. Managing Director of UM and […]
Network-independent video platform JW Player has launched Video Player Bidding, a header bidding solution for video with SpotX, the video advertising and monetisation platform for publishers, as its exclusive partner for 12 months. The company said Video Player Bidding is purpose-built for digital video to greatly reduce latency and improve monetisation with just one click. […]
Snap wants to attract new advertisers — specifically, it wants to attract advertisers who are spending money with its biggest competitor, Instagram. To lure them over, Snap is reaching out to those advertisers that are buying vertical video ads on Instagram and other competitors, and offering them free advertising credits to give Snapchat a try. […]
Consumer goods giant Unilever, one of the world’s biggest advertisers, has threatened to pull investment from digital platforms such as Facebook and Google that “create division” in society or fail to protect children. Keith Weed, chief marketing officer at the maker of Ben & Jerry’s ice cream and Dove soap, will announce the company’s plan in […]