Facebook is testing a new ad format that features multiple advertisers in one unit, bundling dynamic ad campaigns from two different companies in a side-by-side version of Facebook’s Collections ads. A Facebook spokesperson told Digiday that the format is a small test that involves advertisers who have agreed to participate. The advertisers in the test […]
Startup Adder Mobile Technologies announced the new release of their mobile application on October 19 2018. The new version of the app includes a host of new functionalities and enhancements designed to improve user experience. New features in this ad technology app aim to simplify helping drivers make money while driving. “Several core components have been […]
Launched exclusively for iOS on October 19, the Kiindly app breaks new ground and gives users a seamless, one-of-a-kind shopping experience. In just four easy clicks, shoppers can find up to 80% off deals on designer brands, save with coupon codes and earn cash back from any of the 1200+ registered retailers. Developed and released […]
Bidooh, a real-time, real-audience, digital billboard advertising platform, announced that it has secured contracts from two partners based in the Czech Republic and Romania to operate its blockchain-based facial analysis billboard platform on live advertising screens across Eastern Europe. The two contracts combined cover an initial allocation of approximately 300 screens and target a roll-out […]
Journey Further has appointed Chris Gorney as Client Strategy Director as the agency continues to strengthen its talent base following a period of growth. In this newly created role, Chris will report to Dan Peden, Strategy Director. Chris will work across the full breadth of media channels and help clients to maximise their return on […]
Audi UK and We Are Social collaborated with Twitter and five amazing artists to create the official 20th anniversary #PortraiTT of the Audi TT. From illustrators to digital sculptors to graffiti artists, the Audi TT inspired them, with Twitter voting to help shape each final piece. Each artwork was published through Audi’s Twitter account and also […]
Global event ticketing company Ticketmaster has got in on the blockchain act with the acquisition of Upgraded, a blockchain technology firm which utilises Ethereum live event ticketing. Upgraded authenticates tickets by converting them into interactive digital assets protected by blockchain. It combines blockchain technology with encrypted barcodes to event organisers more control over ticket distribution […]
Jägermeister just launched a new Augmented Reality experience in time for Halloween. “Divine the Darke” will engage AR to deliver tarot card readings on the Snapchat platform. Each card provides a glimpse into your future while translating Jägermeister’s rich and irreverent spirit. How it works: Find a Snapcode embedded on Jägermeister brand materials in bars […]
Timberland launches a spectacular new augmented reality activation to promote its new ‘CityRoam’ collection. Created by experiential innovation agency, Wildbytes, the activation invites urban explorers to discover their city from a fresh perspective. The innovative concept was developed in line with Timberland’s communication strategy, which echoes the brand’s exciting evolution from its rich outdoor legacy […]
Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced its integration with Yext, the leader in Digital Knowledge Management (DKM), via the Yext App Directory. The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity platform and launch multi-location mobile marketing campaigns. Integration with Verve […]