Toys“R”Us Asia has launched their first ever Facebook Augmented Reality Camera Filter for Toys“R”Us Hong Kong. Developed by leading creative tech agency, AliveNow, this fun and colourful AR Camera effect gives fans the chance to adorn themselves with features of Toys “R” Us’s famous mascot, Geoffrey the Giraffe. This playful AR camera experience is also […]
Technology and design firm Iconeme is collaborating with participating retailers in London’s Notting Hill to launch a personalised virtual ‘high street takeover’ that delivers promotions and offers to shoppers’ phones. The takeover, which will cover Notting Hill’s busy Ledbury Road and Westbourne Grove, includes retailers like Derek Rose, Melt, Hari’s, Melissa Odabash, Petit Bateau, Toast and Dinny […]
Gismart, creators of the world’s No.1 beat making app, Beat Maker Go, has officially launched its latest title Piano Crush – which has already reached the No.1 spot in the music category across App Store around the world including the US. Piano Crush – available now for iOS and Android devices – lets users play songs on […]
Google’s latest app gives Android users the ability to control every aspect of their device in a purely hands-free manner using just their voice. Designed to help individuals with health issues such as Parkinson’s disease, multiple sclerosis, arthritis or spinal cord injuries – and those that have their hands full – Voice Access gives […]
Advertisers will be able to buy video ad inventory across a swathe of publishers on Apple News in the UK for the first time, reaching a potential audience of up to 11 million Britons. Some publishers already sell their own video ads on Apple News, but the Teads deal will mean it’s possible for advertisers […]
Applift, a leading mobile ad tech company, announced its rebrand under the tagline “True Mobile Performance” in support of its new solution, Mobile Journey Advertising, focused on performance-centric outcomes through cost per action (CPA). The rebrand includes a new logo, website design, and brand messaging in support of the company’s approach that delivers performance along […]
Marks & Spencer (M&S) has launched a checkout-free mobile payment service to speed up the buying experience in a small number of its stores. ‘Mobile, Pay, Go’ is a feature within the M&S iPhone app which enables customers to scan products as they go and then pay from their device using Apple Pay or a […]
Mobiquity Networks, a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising and wholly owned subsidiary of Mobiquity Technologies announced a platform partnership with Respario. Respario Digital Advertising Group is a full-service solution provider of digital out of home experiences. Since 2005, Respario has assembled a portfolio of strategic tools and resources that […]
Thin Film Electronics ASA, a global leader in NFC (near field communication) mobile marketing solutions, today announced that customer Slikhaar, the innovative men’s hair care leader and digital disruptor, will launch interactive personal care products in the fourth quarter of 2018. Slikhaar will use Thinfilm’s NFC mobile marketing solution to connect directly with consumers via smartphone, […]
IX Reach, the global leading provider of carrier services and connectivity solutions, has announced its new partnership with TeleData, specialist data centre, server hosting and workplace recovery providers, to provide cloud connectivity from the flagship facility in Manchester offering TeleData’s tenants access to its full portfolio of services including direct connect into the cloud. Due […]