Google is continuing to add to the number of tools it offers to travellers in a bid to be at the centre of all aspects of the trips that people make. Now, when people search for travel destinations on Google, the search engine will surface things to do in the destination, day plans, or travel […]
Teads, the global media platform, announced an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands. With a growing global audience and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised […]
Natterbox, a leading provider of global voice cloud services, has announced it is now offering its full telephony capabilities as part of Salesforce Omni-Channel, helping customers to fully manage inbound queries across all channels. By including voice, businesses can now deliver a connected customer experience without overloading agents. Salesforce Omni-Channel allows users to manage how […]
Tencent has announced its first restructure in six years as the company faces increasing pressure from falling share prices and Chinese regulation. The internet giant will consolidate its business units combining online and mobile internet into one unit and will launch a new division to focus on business services such as cloud computing. The announcement, […]
Spotify is celebrating its growing library of podcasts on International Podcast Day on 30th September 2018 with a one-day Twitter campaign developed by media agency UM, in collaboration with creative agency Byte and tech platform Blue Robot. On 30th September, Spotify will be owning Twitter’s most premium product, First View, where the first promoted tweet […]
Snapchat has rolled out self-serve shoppable ads to all advertisers, as it looks to up its eCommerce revenues with a multitude of updates. The move shows the company is increasing both the sophistication and utility of its Snap ads vertical formats for potential brand partners, removing friction in the process. Having launched shoppable AR lenses in April, […]
Adobe Advertising Cloud has linked up with Flashtalking, a data-driven ad management and analytics technology company, to enable advertisers to analyse data ‘on their own terms’ at a granular level. The partnership will see media exposure data in Flashtalking’s ad server combined with pre- and post-bid event data in Adobe Advertising Cloud’s DSP at user-ID […]
Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorised Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App […]
Denim, one of the most intelligent mobile marketing platform for financial services, announced the launch of Smart Campaigns, the first solution for automatically testing and optimising mobile advertising across local markets. With the launch of a single ad campaign through the Denim platform, Denim’s customers now have the capability to test campaign variables, such as audiences […]
Today, no less than 357 million children live in conflict zones. But, as so few of their voices are heard, it equates to around 357 million unheard stories. Many of which are stories of refugees. This insight inspired charity War Child and Amsterdam creative agency Being There to make a 3D audio campaign to […]