Jägermeister just launched a new Augmented Reality experience in time for Halloween. “Divine the Darke” will engage AR to deliver tarot card readings on the Snapchat platform. Each card provides a glimpse into your future while translating Jägermeister’s rich and irreverent spirit.
How it works:
- Find a Snapcode embedded on Jägermeister brand materials in bars and retail locations
- Scan the Jägermeister Tarot Card Snapchat code
- The scanned code will prompt a new Snapchat lens to unlock for one hour
- Unlock the lens, which will provide an AR filter based off your destined Tarot Card
- Click on the Tarot Card within to determine your Jägermeister cocktail fate
“Divine the Darke” activates Jägermeister’s unique heritage in a culturally-relevant space, driving engagement and awareness by positioning Jägermeister as an essential ingredient for a memorable night.