Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’

Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’

MullenLowe Profero, the experience-led digital transformation partner within MullenLowe Group, has launched Unilever’s first-ever Snapchat game in partnership with MediaMonks. The game, Magnum Pleasure Fair, will be available at their Pleasure Store on Regents Street, London from July 10th. Magnum Pleasure Fair is an AR game that builds upon the success of Magnum Pleasure Store […]

HoloPundits’ TotalAR transforms marketing content from static to interactive

HoloPundits’ TotalAR transforms marketing content from static to interactive

Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value and lead to poor ROI. Mobile advertising continues to grow as consumer engagement habits change.  TotalAR takes mobile to new levels with Augmented Reality (AR), allowing for customised, captivating and compelling marketing and branding campaigns. US-based […]

Voxi homages Love Island with Snapchat augmented reality villa

Voxi homages Love Island with Snapchat augmented reality villa

Voxi, Vodafone’s youth-facing sub-brand, is leaning into the power of Snapchat for its latest marketing campaign. The Voxi brand was launched in 2017 and is a rival of Three, which ran its own Puggerfly activity on Snapchat last year. Now Voxi has launched its first ever Snapchat presence which is trying to capitalise on the Love Island […]

Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Digital ad spend to rise by 77 per cent by 2023 to $520bn, according to new Juniper study

Total spend on digital advertising will reach $520bn (£409bn) by 2023, rising from $294bn this year, according to new analysis from Juniper Research. This is an average annual growth of 15 per cent over the next five years, driven by the use of AI-based programmatic advertising to deliver highly targeted ads. For the purposes of Juniper’s […]

Smithsonian’s AR app celebrates the 50th anniversary of the moon landing

Smithsonian’s AR app celebrates the 50th anniversary of the moon landing

The Smithsonian Channel wants to take people to the moon, and they’re doing it through augmented reality (AR). Smithsonian Channel’s new moon landing AR app is a way for consumers to celebrate the 50th anniversary of the moon landing by sharing personalised content socially. The app is a companion piece to the original series ‘Apollo’s Moon Shot,’ and offers […]

The Harry Potter mobile AR game is officially here

The Harry Potter mobile AR game is officially here

Niantic, the developers who launched Pokémon GO, have officially released Harry Potter: Wizards Unite, a new mobile augmented reality game that lets players experience the magical world of Harry Potter, right from their iOS or Android smartphones. Starting June 21, the game is available for download in the US, the UK, Australia, and New Zealand, with […]

Hyundai to promote its all-new 2020 Sonata at Music Midtown Festival with Live Nation’s AR experiences

Hyundai to promote its all-new 2020 Sonata at Music Midtown Festival with Live Nation’s AR experiences

On June 20, at the Cannes Lions International Festival of Creativity, Live Nation, a leading live entertainment company, unveiled a suite of customizable augmented reality products, unlocking more immersive ways for fans to connect with artists and brands at live music events across the globe. This September, at the 25th annual Music Midtown festival, Hyundai will […]

YouTube debuts new AR makeup try-on tool

YouTube debuts new AR makeup try-on tool

YouTube is introducing an augmented reality (AR) feature to help beauty viewers get an idea of how makeup will look like on them while continuing to watch product reviews and tutorials from creators. The AR Beauty Try-On tool appears in a split screen with the video continuing to appear in the top half and adding […]

1 2 3 18