Shackleton Whisky Launches Shazam Augmented Reality Experience

Shackleton Whisky Launches Shazam Augmented Reality Experience

Shackleton Whisky, created to honour adventurer Sir Ernest Shackleton, is launching Shackleton Augmented Reality (AR) in partnership with Shazam. Shazam, which originally launched as a music identification app, has grown into a content distribution platform with Shackleton Whisky as one of its first brand partners. The environment comes to life on the Shackleton Gift Box, and […]

Virgin Wines provides bespoke customer service with Natterbox telephony platform

Virgin Wines provides bespoke customer service with Natterbox telephony platform

Natterbox, a leading provider of global voice cloud services, announced that it is working with Virgin Wines, an online wine retailer and part of the Virgin family, to expand its personalised customer service offering and create a seamless journey for its clients. The online retailer, offering boutique and exclusive wines that its customers cannot find […]

Starbucks creates unified virtual store in China via Alibaba technology

Starbucks creates unified virtual store in China via Alibaba technology

Starbucks will push the boundaries in digital innovation with the launch of its first-of-its-kind virtual Starbucks store in China. This ground-breaking digital collaboration with Alibaba Group unlocks new levels of engagement unseen in the marketplace today with customers. By transcending the traditional limitations of a single-app, to provide customers a unified one-stop Starbucks digital experience across […]

LoopMe Partners with IRI to Optimise Twinings Campaign

LoopMe Partners with IRI to Optimise Twinings Campaign

LoopMe, a global AI and brand advertising platform, has formed their first UK partnership with IRI, a provider of big data and predictive analytics, to optimise sales and advertising campaigns. To further brand marketing success, LoopMe has created the PurchaseLoop Sales product, which will enable users to advance purchase intent in real-time and obtain attribution of […]

DrinkWise Reminds Australians that ‘The Internet Remembers’ in New Work by Clems Melbourne

DrinkWise Reminds Australians that ‘The Internet Remembers’ in New Work by Clems Melbourne

DrinkWise and Clemenger BBDO Melbourne have launched a campaign for the responsible drinking organisation titled ‘The Internet Remembers’.  Launched to coincide with the Christmas party season, the campaign has been developed to encourage young Australian drinkers to adopt a responsible attitude to alcohol by reminding them that The Internet Remembers what happens when they’re drunk. […]

LIFEWTR and Marriott Hotels Team to Show Travellers Inspiration Behind Every Door

LIFEWTR and Marriott Hotels Team to Show Travellers Inspiration Behind Every Door

LIFEWTR and Marriott Hotels announced a collaboration to bring more inspiration into the world through art and innovation, featuring the debut of a new augmented reality (AR) in-room guest experience. As part of PepsiCo and Marriott International’s recent partnership renewal, LIFEWTR, the premium bottled water that exists to advance and showcase sources of art and creativity, is now […]

Bacardi and BBDO New York Turn Instagram into a Drum Machine

Bacardi and BBDO New York Turn Instagram into a Drum Machine

Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live Moves’. […]

Costa Coffee and Barclaycard Team for Contactless ‘Clever Cup’

Costa Coffee and Barclaycard Team for Contactless ‘Clever Cup’

Costa Coffee has partnered with Barclaycard to launch the UK’s first reusable coffee cup equipped with contactless payment technology. The ‘Clever Cup’, which will be available in Costa Coffee stores from this November onwards, is part of a wider relaunch of Costa’s reusable range that aims to encourage customers to avoid single-use takeaway cups. Powered […]

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