Shutterstock launches “View in Room” AR for mobile

Shutterstock launches “View in Room” AR for mobile

Shutterstock, a leading global technology company offering high-quality content, tools and services through its creative platform, today announced the launch of its first Augmented Reality (AR) feature, available on the Shutterstock customer iOS application. The latest update to the iOS application includes a new “View in Room” button that allows users to access their camera phone […]

Singapore Cable Car launches nostalgic Facebook AR experience to celebrate 45th anniversary

Singapore Cable Car launches nostalgic Facebook AR experience to celebrate 45th anniversary

To celebrate the 45th Anniversary of Singapore Cable Car – the most breathtaking way to get into and around Sentosa – One Faber Group has partnered Carbon Interactive and creative technology company AliveNow to create a fun and interactive Facebook AR Camera Filter that takes a user down memory lane. On a visit to Singapore, […]

Curve creates AR Pay: pay using Augmented Reality technology

Curve creates AR Pay: pay using Augmented Reality technology

Curve, the fintech startup that reinvented the card and lets you combine all your cards into one Curve smartcard, has successfully developed the first ever augmented reality (AR) payment technology. A video shows how the feature operates in real life, and it’s fantastic.   Dubbed “Project X” within Curve office walls, and developed by a discreet […]

Alibaba buys Israeli augmented reality startup InfinityAR

Alibaba buys Israeli augmented reality startup InfinityAR

Chinese eCommerce giant Alibaba has acquired Israel augmented reality (AR) company InfinityAR. Financial details about the acquisition were not disclosed but market sources estimate that Alibaba, which already holds a major stake in the startup, paid over $10 million. InfinityAR was founded in 2012 by Moshe Hogeg and since 2014 has been managed by CEO […]

Burger King App Lets Users ‘Burn’ Rival Fast Food Ads in Exchange for Free Whopper

Burger King App Lets Users ‘Burn’ Rival Fast Food Ads in Exchange for Free Whopper

Burger King has no problem zinging and prodding its rival fast food restaurants. Now, the chain is encouraging fans to ‘burn’ those rivals thanks to a new app feature that sees billboards engulfed in flames. With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its […]

Toyota launches AR app to provide a peek inside one of its hybrid models

Toyota launches AR app to provide a peek inside one of its hybrid models

Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new Augmented Reality (AR) experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner workings […]

1 2 3 15