Shackleton Whisky Launches Shazam Augmented Reality Experience

Shackleton Whisky Launches Shazam Augmented Reality Experience

Shackleton Whisky, created to honour adventurer Sir Ernest Shackleton, is launching Shackleton Augmented Reality (AR) in partnership with Shazam. Shazam, which originally launched as a music identification app, has grown into a content distribution platform with Shackleton Whisky as one of its first brand partners. The environment comes to life on the Shackleton Gift Box, and […]

AliveNow creates Singapore Tourism’s Facebook AR experience that teleports you to city’s top party spots

AliveNow creates Singapore Tourism’s Facebook AR experience that teleports you to city’s top party spots

As a travel destination Singapore is constantly evolving and reimagining itself, always bringing visitors new experiences. With the Passion Made Possible campaign, the Singapore Tourism board partnered with TBWA and creative-tech company AliveNow to launch an incredible Facebook Augmented Reality Camera Filter. The Visit Singapore Facebook Filter does more than let people know about trendy […]

Big Issue launches AR technology to share stories of homelessness in the UK

Big Issue launches AR technology to share stories of homelessness in the UK

The Big Issue magazine has launched “augmented reality” technology to bring their vendors’ stories to life because the public are failing to understand the scale of homelessness in the UK. The street magazine, which was founded in 1991, believes technology will allow them to “hammer home the message” of Britain’s unprecedented homelessness issue which people […]

LIFEWTR and Marriott Hotels Team to Show Travellers Inspiration Behind Every Door

LIFEWTR and Marriott Hotels Team to Show Travellers Inspiration Behind Every Door

LIFEWTR and Marriott Hotels announced a collaboration to bring more inspiration into the world through art and innovation, featuring the debut of a new augmented reality (AR) in-room guest experience. As part of PepsiCo and Marriott International’s recent partnership renewal, LIFEWTR, the premium bottled water that exists to advance and showcase sources of art and creativity, is now […]

Tribal Worldwide London and Snapchat bring the joy of Volkswagen GTI driving to your fingertips

Tribal Worldwide London and Snapchat bring the joy of Volkswagen GTI driving to your fingertips

Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]

Crunchfish expands cooperation with Chinese AR-provider for commercial roll-out

Crunchfish expands cooperation with Chinese AR-provider for commercial roll-out

Nasdaq First North-listed Crunchfish extends the cooperation with LLVision, one of the leading AR-companies in China. LLVision will offer Crunchfish’s software for touchless gesture interaction as default in their new AR-platform. The first two customers to commercially deploy the platform are Digital China, the largest integrated IT service provider in China, and Siveco China, developer […]

Crunchfish launches new product specially designed for interaction with AR smart glasses

Crunchfish launches new product specially designed for interaction with AR smart glasses

 A new generation of Crunchfish’s gesture interaction software is launched. This high-precision one-gesture software solution is specially designed for interaction with any standard Augmented Reality (AR) smart glasses enabling a new intuitive interaction method. It makes it possible for the user to control all functions in the glasses with only one gesture, similar to […]

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