Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value and lead to poor ROI. Mobile advertising continues to grow as consumer engagement habits change.
TotalAR takes mobile to new levels with Augmented Reality (AR), allowing for customised, captivating and compelling marketing and branding campaigns.
US-based technology experts HoloPundits Inc. recently launched the brand offering TotalAR. TotalAR brings an interactive spin to print or any static image. It enhances the customer experience by augmenting and magnifying a large assortment of content. The result is potential for exceptional customer conversion rates.
Why Augmented Reality matters?
Companies are taking notice that AR is accessible by any smartphone camera. Deloitte has reported that nearly 90% of organisations with annual revenues between $100 million and $1 billion are now harnessing the power of AR and VR technology. Companies are looking to use AR/VR in the marketing and operational stream too.
TotalAR takes AR marketing beyond the normal scope. TotalAR is a dynamic platform that allows marketers to create and publish their own unique AR content. This content can overlay any existing static material to create an entirely new level of engagement for marketing initiatives.
Mr. Vinod Dega, the CEO of HoloPundits, has an interesting angle on the immense value offered by TotalAR.
He said, “As a holistic platform, TotalAR is aimed at democratising AR for all marketers by providing the freedom to add AR to existing materials. Organisations can harness and integrate dynamic digital content to static materials from actual products, to packaging, brochures, coupons, pamphlets, business cards, user manuals, signage, displays and much more. It lets organisations create, target, and measure relevant content for their customers.”
On the user end, there is no additional hardware or configuration requirement. A user only needs a smartphone to interact with the content. AR ensures better acceptance, enhanced engagement, and a higher rate of conversion in a brand’s campaign.
Source: HoloPundits Inc.