The pairing means that Bluetooth headphone manufacturers will be able to enhance the functionality of their devices by inserting custom microchips which enable pairing with a phone enabled with Alexa.
Amazon is locked in an escalating arms race with Alphabet’s own Google Assistant in a race to attain market dominance in a fast-growing market with Qualcomm remaining tight-lipped on whether it will make available a similar offering for Google Assistant.
Speaking to Reuters, Anthony Murray, senior vice president and general manager of voice and music for Qualcomm, said: “This radically reduces their [engineering] cost and time to market. It makes it simple for the industry to adopt this.”
Brands are already being encouraged to brace for an impending ‘voice boom’ as voice-enabled gadgets gain in popularity.
Source: The Drum