New Alzheimer’s Society supported Alexa Skill to help people living with dementia stay independent

New Alzheimer’s Society supported Alexa Skill to help people living with dementia stay independent

Alzheimer’s Society, McCann Worldgroup in Europe, and MRM//McCann Frankfurt are launching My Carer, an Alexa Skill, created to help improve the lives of hundreds of thousands of people living with dementia in the UK. Globally dementia is expected to affect 50 million people by 2020. The cost of caring for dementia currently is $818 billion/£627billion. McCann developed the skill together […]

Sanofi’s Opticrom teams with Mindshare to launch UK’s first voice-activated pollen alert

Sanofi’s Opticrom teams with Mindshare to launch UK’s first voice-activated pollen alert

Mindshare, part of WPP, and Sanofi, the global healthcare leader, have launched the UK’s first brand-led pollen alert on Amazon’s Alexa platform. In addition to being market-leading within the consumer health space, it is also the first voice-activated skill to use hyper-local data to notify users about high pollen counts in their postcode. It is […]

WaterAid launches first-ever Alexa voice skill via Hi Mum! Said Dad

WaterAid launches first-ever Alexa voice skill via Hi Mum! Said Dad

WaterAid, the non-profit organisation changing millions of lives every year through clean water, sanitation and hygiene initiatives, has launched its first-ever Alexa voice skill created by digital product and innovation consultancy Hi Mum! Said Dad. Every day, Alexa delivers a unique letter from the village of Tsarafangitra in Madagascar, covering topics such as food, music, wildlife – and of […]

Google shopping search trends: Amazon and Etsy big winners in US

Google shopping search trends: Amazon and Etsy big winners in US

Amazon.com is the eCommerce brand with the biggest absolute improvement in organic search performance on Google over the course of 2018 according to the data from search and content optimisation platform, Searchmetrics. Second on the list was online marketplace, etsy.com. Online marketplace, aliexpress.com, which is owned by Chinese multinational, Alibaba, makes number ten with a 236% […]

Reddit to start offering CPC ads as it looks to position itself as viable duopoly alternative

Reddit to start offering CPC ads as it looks to position itself as viable duopoly alternative

As Reddit looks to build out its performance advertising business, the social site has begun offering cost-per-click bid types. Though CPC ads are table stakes, Reddit’s vice-president of brand partnerships, Zubair Jandali, said this is a major step forward as the site aims to round out its ad offerings. “This is a point of inflection that […]

Amazon introduces ‘Scout’ the self-driving delivery robot

Amazon introduces ‘Scout’ the self-driving delivery robot

Amazon has begun trialling a small autonomous delivery robot on the streets of Washington State. Six Amazon Scout fully-electric small trucks have begun delivering goods to people within Snohomish County, Washington. The delivery robots, developed at Amazon’s Seattle research and development lab, travel along the streets at ‘walking pace’ and only deliver packages to the […]

Amazon is rumoured to be developing a video game streaming service

Amazon is rumoured to be developing a video game streaming service

Amazon is developing a Prime Video-like streaming service for video games via a monthly subscription, The Information reports. The company is planning on using its already established cloud computing service to enable subscribers access to unlimited AAA games on their mobile devices. Although there has been no official announcement regarding the service, sources say Amazon video […]

1 2 3 8