Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms — has appointed senior Spanish advertising industry veteran José Manuel González Pacheco as ‘Advanced TV & Audio Advertising Strategist and Partnerships Director’. This appointment marks Tappx’s expansion into new digital advertising markets, beyond its highly successful in-app programmatic advertising and cross promotion […]
Aiden.ai, a London based AI analytics startup, announced that it has raised a $1.6 million seed round to fuel the company’s rapid growth and the development of the first AI powered marketing analyst. The round has been led by Partech. Other notable investors include Sophia Bendz, who previously led marketing at Spotify for 7 years […]
Pinterest announced that retail executive Andréa Mallard has joined the company as Chief Marketing Officer. She joins Pinterest from Gap’s Athleta, and oversees the global marketing and creative teams. Mallard is responsible for telling the Pinterest story to Pinners and Partners all over the world, as a growing audience comes to Pinterest to find inspiration […]
Limitless, the UK-based inventor of a SaaS platform providing AI and crowd sourced customer service solutions, announced that it has entered into a partnership with professional services firm PwC. The partnership is one of the first of its kind and will be a game-changer as it will embrace good-gig practices which are sensitive to regional […]
The iOS version of Shazam, the music identification app acquired by Apple in December 2017 for $400m, has been updated to version 12.3, and now integrates with Facebook-owned Instagram, enabling users to share songs they discover on Instagram Stories. The update is the second major update to the app since Apple completed its acquisition of Shazam, […]
Tencent is set to launch wearable video-recording sunglasses, called Weishi smartglasses, as the company seeks to compete in China’s booming short video market. The glasses feature camera lens in the frames which enable the wearer to film video. The glasses will go on sale on 11 November, coinciding with Tencent’s rival Alibaba’s annual 11.11 shopping […]
Consumer and public safety groups have sent a letter to the Federal Trade Commission, calling on the agency to investigate the pre-school app market, after a new study revealed that 95% of such apps include at least one form of advertising. First published in the Journal of Developmental & Behavioral Pediatrics, the study by researchers at […]
Berlin-based mobile-first ad technology company YOC is expanding its product portfolio to include the YOC Sticky Scroller. The high-quality advertising format has a reactive scrolling function and gives the user the possibility to control the advertising content through scroll activities. Advertisers can purchase the ad format directly via the proprietary VIS.X programmatic platform. With the […]
About a year ago, alcohol brands said they were reluctant to spend money on Snapchat because they could not verify ads were only being served to people of legal drinking age. The issue came to a head in January, when Diageo pulled all spend from Snapchat when its ads were being seen by kids and […]
7-Eleven is making more moves to go cashierless — or at least give customers the option to. Starting November 14, stores in Dallas will have scan-and-go technology built in the company’s mobile app, so customers can scan and pay for items on their phones. “Scan & Pay” is meant to build customer loyalty in the […]
