Oath has made programmatic audio ads available globally through its Oath Ad Platforms suite of marketing and advertising solutions. Oath Ad Platforms launched in September, combining the assets of BrightRoll, One by AOL, and Yahoo Gemini into a single set of solutions. The addition of programmatic audio ads enables advertisers to reach podcast and streaming […]
Weibo usage will grow to 340.1 million people in China this year, accounting for 24.6% of China’s population, according to eMarketer. The social networking app, which is referred to as China’s Twitter, will grow by more than 17% in 2018. This growth will continue over the next couple of years with Weibo users expected to […]
Amazon has made a deal with Apple that will see the Cupertino tech company sell its products — including iPhones, iPads, and Apple Watches — directly on Amazon, according to a report from CNET. Amazon has sold Apple products before, but those have been from third-party sellers, which means that the prices are often variable […]
Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%. In the three months to 29 September, Disney earned $14.3bn in revenue, up 12% year-on-year, while profits rose 33% to $2.3bn. Its performance was boosted by the studio division, whose revenues jumped 50% […]
While an entire industry has been built around the ‘digital detox’ and social media’s been labelled as a new type of addiction, China’s netizens feel that social media actually offers a relief from daily life. Some 57% of Chinese users feel social media helps them “relieve from pressure in real life”, up 12% points from last year according […]
The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo. The theme was chosen as the best platform to encourage airport passengers to trial the brand’s Margarita signature serve at duty free stores within London Gatwick, London Heathrow T3 and Frankfurt airports. The […]
Data-driving marketing solutions firm AdRoll Group has acquired Growlabs, a B2B lead generation startup, with the aim of expanding the firm’s RollWorks business unit, which focuses on enterprise sales and marketing. AdRoll Group launched RollWorks in February 2018 to provide B2B marketers with an account-based marketing (ABM) solution that spanned from account discovery through to engagement and measurement. Adding Growlabs, […]
Short-form ads (5-7 seconds long) are almost as effective at driving Brand Memorability as 15 and 30 second ads, according to new data from Phoenix Marketing International. Mining its Brand Effect in-market ad tracking database, the study analysed Brand Memorability, the TV viewers’ ability to remember each ad’s content and the brand 24 hours after […]
Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research. The ‘Accuracy in the Age of Voice Search’ Report by Yext found that 35% of consumers have discovered opening hours displayed online have been inaccurate upon checking […]
Google has today rolled out its ‘Smart campaigns’, designed for small-to-medium businesses (SMB) looking to get started with online advertising, across the Asia Pacific. According to the tech giant, the ‘Smart campaigns’ will save SMB’s time when they set up a campaign and drives results like calls, actions on their website and visits to their […]