The demand from consumers for authenticity and transparency within influencer marketing has had a significant change on the purpose the marketing technique serves for businesses in the last year. 60 per cent of digital marketers have seen the purpose of influencer marketing change ‘drastically’ for them in the last 12 months, with 56 per cent […]
Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced research that reveals challenges marketers face as they try to balance technology innovation with creativity. The study, which surveyed more than 500 business decision making brand-marketers across Europe and the US, found that over two thirds (67%) believe digital growth in advertising […]
Earlier in November 2018, reports suggested that Facebook was planning to introduce an ‘unsend’ feature on to Messenger that would give users 10 minutes to delete a message that they gave send before it is read. And now nearly a week later, word is that the social media giant has started rolling the update to […]
“Please enjoy your meal,” says Nepal’s first robot waiter, Ginger, as she delivers a plate of steaming dumplings to a table of hungry customers. The poor Himalayan nation is better known for its soaring mountain peaks than technological prowess, but a group of self-taught young innovators are seeking to change that. Local startup Paaila Technology […]
A new online survey by YouGov of 2,024 British shoppers gives online retailers plenty to think about just as their busiest period of the year approaches. Commissioned by post-purchase communication experts parcelLab, the study reveals that although 49% of people now do at least half their Christmas shopping online, 44% say the experience is worse […]
Iconic Australian retailer, Myer, has announced the arrival of Naughty or Nice Baubles for sale at Myer stores around Australia. The baubles, developed by Clemenger BBDO Melbourne, are the centrepiece of this year’s Myer Christmas campaign. A Naughty or Nice bauble is no ordinary Christmas decoration, instead it lets you and your family know […]
Brandwatch, the $100 million, world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button. Iris automatically analyzes large conversations happening online and explains what caused them. […]
While chatbots might be the latest innovation for some online dating platforms, eHarmony has decided to do things a little differently. In fact, singles can now enjoy personalised consultations with ‘real’ experts, as eHarmony launches its Premium service in the UK. This marks a strategic move by the platform to build stronger bridges between sophisticated […]
Snapchat revealed two new features and one new eCommerce initiative on November 14. The messaging application debuted Friendship Profiles, which contain all of the content—images, videos, messages, links, etc.—that users have saved in chats with friends or groups of friends in one place. If a user opts to share his or her location, that user’s […]
We are constantly on the go—whether bouncing between the gym, work, school, errands, or just chilling—and Spotify’s smartwatches are the tool to help keep us up to speed. Spotify is introducing a new app for the Apple Watch, giving you the ability to seamlessly access and control your favourite music and podcasts without missing a […]