RetailMeNot, a digital savings destination connecting consumers with retailers, restaurants and brands, has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” All told, more than 200 retail marketing executives with the authority to make spending decisions participated in the study, which revealed major digital trends in the year to […]
TubeMogul has partnered with Facebook to sell video ads on the social network’s news feed, as well as on Instagram, across desktop and mobile. This makes it one of the first video platforms to be awarded the Facebook Marketing Partner badge, following a closed beta during which brands including Expedia, Lenovo and Kraft ran over […]
Warner Bros. is transforming Snapchat users into a version of the Joker from the upcoming film Suicide Squad with a limited-time sponsored lens, a move to reflect fan feedback for a recent trailer. The film studio is amidst a reshoot to include more upbeat and humorous moments in the upcoming movie, following positive reception from […]
Mobile commerce accounts for growing share of ecommerce transactions in the countries of Asia-Pacific, particularly in Southeast Asia. However, even as consumers increasingly embrace mobile purchase behaviors, research suggests mcommerce still makes up less than 40% of total transactions among digital retailers. According to a recent study of mobile commerce by Criteo, mcommerce made up […]
43 per cent of US adults with mobile phones and bank accounts now make use of mobile banking, according to new figures from the US Federal Reserve released March 31. That figure, based on data from November 2015, is a four per cent increase year-on-year, and is driven by increasing smartphone adoption and the convenience of […]
Huawei has initiated its debut fully integrated global marketing campaign in the UK. The Asian mobile brand is teasing what it is calling an “exciting new innovation” as part of the ‘#OO’ campaign, which will roll globally across out-of-home, print, digital and social channels. It launched in London to culminate in a major announcement on […]
Apptentive and SurveyMonkey recently partnered to study how consumers and businesses approach feedback, and the role mobile plays in gathering customer input. The outcome of the partnership is a comprehensive new report — Feedback and Loyalty on the Mobile Frontier — which provides new data on consumer expectations and insights on how companies can leverage […]
Verve, a location-based mobile marketing giant, is opening its London office as the base for its international business. Why the global push? Verve’s US revenue growth has far outpaced the market over the past several years, the company explained in a news release. The leadership team sees significant opportunity for Verve’s product suite in the […]
Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of marketers say they strategically integrate mobile systematically. Not surprisingly, therefore, only 27% of marketers surveyed by Forrester said the ROI of their mobile marketing campaigns […]
Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for Digiday. “Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests.” […]