‘Mobiquity Entertainment Network’ Will Deliver Beacon-Triggered Movie Studio Promotions

‘Mobiquity Entertainment Network’ Will Deliver Beacon-Triggered Movie Studio Promotions

A groundbreaking theatre advertising network will soon link movie-goers with retail mall audiences to deliver campaigns and attribution data. Get ready for Mobiquity Entertainment Network, coming from Mobiquity Networks, the largest network of retail mall-based mobile advertising beacons in the US. The network will leverage the locations via beacon technology to trigger entertainment and movie […]

Eddie Bauer brings Snapchat followers to Mt. Everest with real-time docu-series

Eddie Bauer brings Snapchat followers to Mt. Everest with real-time docu-series

Outdoor apparel retailer Eddie Bauer is sponsoring an innovative mobile documentary in which high-altitude climbers share their Mt. Everest journey on Snapchat, an opportunity for the brand to create a strong, unique relationship with fans. Six-time Mt. Everest climber Adrian Ballinger is teaming up with photojournalist Cory Richards for an innovative docuseries on Snapchat, giving […]

Pinterest opens up Promoted Pins for UK advertisers, with John Lewis and Made.com among launch partners

Pinterest opens up Promoted Pins for UK advertisers, with John Lewis and Made.com among launch partners

Pinterest’s Promoted Pins ad format has landed in the UK, with brands like John Lewis, Made.com, B&Q and Tesco announced as early launch partners. The visual bookmarking tool, which allows users to curate and share images and ideas via an online scrapbook of ‘Pins’, made the announcement on April 6. Promoted Pins, which launched in […]

Cheil Hong Kong creates Samsung #BeTheirEyes translating social photos into printed braille

Cheil Hong Kong creates Samsung #BeTheirEyes translating social photos into printed braille

As part of its commitment to give back to the community, Samsung kicked off its ‘Make Hong Kong Better’ initiative in December 2015 by teaming up with Hong Kong Blind Union. The video from the campaign by Cheil Hong Kong, was recently released. Established in 1964, Hong Kong Blind Union is the city’s first self-help group […]

Bookatable Partnership with EasyPreOrders Sees Sales Boosted

Bookatable Partnership with EasyPreOrders Sees Sales Boosted

Digital restaurant pre booking service Bookatable has revealed a significant boost in sales to its restaurants that trialled the company’s exclusive partnership with EasyPreOrders ahead of a wider rollout of the system scheduled for later in 2016. The trial, which took place during November and December 2015, one of the busiest periods of the year for the […]

Hero Condoms takes to Tinder to match users with STIs

Hero Condoms takes to Tinder to match users with STIs

Australian Tinder users have been ‘swiping right’ to a series of personified STIs as part of a campaign by condom brand Hero. From ‘Johnorrhoea’ to ‘Sydphilis’ and ‘Herpeia’, a series of 10 fake profiles named after the diseases have been appearing as potential date options for singles on the platform in a bid to highlight the unpleasant side-effects […]