No one really knows how many people have actually had a chance to see one of their Instagram posts. They know the potential audience based on how many people follow their Instagram account, but they have no idea how many people are checking their feeds soon after that photo or video is posted or how many […]
Snapchat has signed a multiyear deal to share live moments from Wimbledon, including user footage from the men and women’s finals. The partnership comes as the social giant has revealed its British user number for the first time, claiming that it now has 10 million active daily users in the UK, which makes Britain its […]
Music streaming service Spotify has introduced a new marketing feature, enabling brands to sponsor the 400-plus playlists the company curates, reaching and engaging target audiences through the passion point of music. The feature was unveiled with Kia Motors sponsoring the New Music Friday playlist to introduce its new Kia Sportage model. Through the sponsorship, Kia […]
The new look will allow publishers including Vice, Daily Mail, BuzzFeed and Cosmopolitan to show off their content instead of the current logos. It is understood that the revamp could be as soon as next month, according to VentureBeat. The site also said that the new look is being shared with people on the site. […]
As part of the recent brand campaign launched by EE, highlighting the speed of the network, a new digital execution has gone live. The online ad sees Kevin Bacon hosting a spoof TV show called ‘Android vs Arachnoid’. In this extended clip, Kevin grabs an unsuspecting member of the audience and challenges him to escape […]
Not content with shaking up the mobile industry, startup Unshackled.com is also flipping the traditional client/agency model on its head launching with design agency Love on board as an equity partner in the brand. Unveiled today (Monday 23 May), Unshackled.com is looking to put some of the £5.4bn in revenue consumers are paying unnecessarily back […]
TMW Unlimited has created a dedicated digital production studio for Sony Mobile’s global digital marketing team. The Sony Mobile Studio, which will sit in house at the agency, handles high volume, fast turnaround (from two hours to same-day response) digital asset creation and adaption. The studio is run by TMW Unlimited senior creative Fraser Leggat […]
Microsoft has sold off the Nokia brand and its feature phone business to FIH Mobile, a subsidiary of Hon Hai/Foxconn Technology Group, for $350m (£243m). The deal also includes the company’s Hanoi manufacturing facility, Microsoft Mobile Vietnam. A further deal with Nokia will give FIH the exclusive rights to the Nokia brand until 2024, which […]
Once again proving that OAK is the only cure for hungrythirsty, Parmalat and The Monkeys have created the ‘1-Second Coupon’, a social media promotion that tests punters’ state of decisiveness via Snapchat. With only one second at their fingertips, users have to prove they are not hungrythirsty by taking a screen shot of the coupon. […]
Saatchi & Saatchi and UNMAS (United Nations Mine Action Service) joined forces to commemorate United Nations International Day for Mine Awareness and Assistance in Mine Action on 4 April. After uploading over 1,700 photos, each tagged specifically to more than 100 profiles, UNMAS and Saatchi & Saatchi Denmark have brought back one of the most […]