Facebook has merged two of its most treasured efforts: Instant Articles and Messenger. Soon, Messenger users will begin to see a lightning bolt on the top right corner of select links shared in the popular app. These indicate that the link is an Instant Article. “Currently, links shared via Messenger load in a mobile browser, […]
Mobile devices will become the main platform globally for viewing online video in 2016, according to the latest forecast from ZenithOptimedia. The Publicis Groupe media agency’s Online Video Forecasts 2016, says consumers around the world will spend an average of 19.7 minutes a day viewing online videos on smartphones and tablet computers. This compares to […]
Warburtons launches its latest social media campaign, ‘#140Years’, which celebrates 140 years of the brand’s rich history and heritage in 140 emojis. The #140Years campaign cleverly leverages Twitter’s 140 character feature in order to celebrate the history of Britain’s favourite bakery brand – adding a fun and rewarding element to the extensive online conversation that […]
Unilever’s Magnum is giving double meaning to the word “mobility” by partnering with Uber for a mobile campaign that delivers free ice cream to users’ doorsteps simply by having them swipe right in the application. Today, users who open the Uber app and swipe right will be able to pin their address and receive ice […]
For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it’s tasked with working closely with brands, agencies, publishers and trade organizations. The company announced James Collier as its first CRO. His responsibilities […]
Native ads are dominating Facebook Audience Network, with 83 percent of its ads using the format, and more than 50 percent of applications on the network doing so exclusively. Facebook shared those figures in an email to SocialTimes, adding that the percentage of apps using the native ad format on Facebook Audience Network has increased tenfold […]
Giving brands better insights into their customers, Twitter on July 13, announced the broad release of its Audience API. Between the API’s debut last fall and now, the top request from brands has been the ability to better define and describe audiences of interest, along with visibility into the demographic characteristics of these audiences. And Twitter […]
As Snapchat is about to make enough money to soak up an ocean, entrepreneurial-minded third parties are starting to cash in on the platform in their own ways. The latest is Makeshake, an online marketplace that offers consumers the chance to buy custom-made Snapchat geofilters from digitally minded artists. The website, which has been slowly […]
Eurostar, the high-speed rail service, recently promoted its new London-Paris train with an Instagram campaign. The work by AKQA on the @LaVieOnBoard Instagram account showed a canvas of 200 images showing what it is like to be on board the new train. Here is a deeper look at the project and its impact: Insight With […]
After having become one of the most viral mobile applications of all time, Pokémon Go will soon include advertising, according to its developer. In an interview with the Financial Times, Niantic CEO John Hanke said that “sponsored locations” would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items. In […]