Reading this on your smartphone? Company advertising departments will be pleasantly unsurprised. Consumers’ obsession with their smartphones meant that firms increased their mobile advertising budgets by 56 per cent year-on-year to £1.7bn in the first half of 2016. This means that 36p in every £1 spent on internet advertising now goes on phones, up from […]
Friso by Friesland Campina is a trusted brand across the world by mums and “mums-to-be”. This trust originates from years of nourishment and love to ensure the products are of utmost quality. Hence it is very important for Friso to get the right information about mums and their infants – so as to allow the […]
By 2018, Mobile Devices will account for 64% of all online Video Consumption. Users are hooked to Video Content on Mobile with average time spent over 19 Minutes a day. 48% of Millenials view Video only on Mobile Devices. In 2015, Video Viewing accounted for half the Global Mobile Traffic and worldwide revenue is expected […]
In 2016, mobile-driven commerce will reach an estimated US$972.25 billion across the 46 markets where Euromonitor International conducts this digital research. Most impressively, mobile payments are expected to reach US$3 trillion by 2021. While that is a lot of transacted money across these small-screen devices, mobile-based payments will equate to only an estimated 11 percent […]
IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Thinknear, a leading location-based marketing platform, today announced the results of a quantitative media trial examining how location based audience targeting (LBA) compares versus more traditional methods such as designated market area targeting (DMA) in mobile. The resulting infographic, Harnessing the Power […]
Snapchat has been growing at rate faster than any other social media app. Millennials seem to love it, and even famous personalities born in the 1920s have recognized its potential. Indeed, former Israeli president and towering political figure Shimon Peres joined Snapchat in the very last days of his life. Credible rumors suggest that a […]
Tailored Brands is using cloud mobile marketing solutions from Waterfall. The partnership will deliver Waterfall’s mobile marketing and engagement solutions across Tailored Brands’ three marquee brands. With the addition of Tailored Brands to its client roster, Waterfall increases its footprint in the retail vertical and delivers the next wave of innovation for brands to better […]
In the Netherlands, thousands of young children cycle to school and back every day. Every year, a large number of those children are involved in road accidents, some of them fatal. This is mainly due to the children’s lack of experience with road traffic. To address this problem, in collaboration with Veilig Verkeer Nederland (the […]
Mobile advertisers are spending more money on Android, according to September data on mobile ad spending from a report by mobile marketing firm Fiksu DSP. Apple’s iOS remains the more competitive platform for mobile ads, but advertisers are willing to pay higher mobile ad prices across both platforms now. Fiksu’s new indexes, launched today, measure cost […]
Antti Pasila has been named Chief Executive Officer of Kiosked, the global programmatic advertising platform, in a natural evolution from his former role as Chief Strategy Officer. Pasila co-founded the company in 2010 with Micke Paqvalen, who previously served as CEO and has now been appointed Chairman of the Board. While Kiosked has served both […]