With the number of Hispanic voters in the U.S. topping 27 million this year – and immigration playing a pivotal role in the national debate – the impact of this rapidly growing demographic on the 2016 election is expected to be decisive. Florida International University (FIU) and Adsmovil decided to run a mobile poll using […]
Pushspring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada. The company […]
Google France has unveiled the first episode of Curio-Cité, a series of films, immersive 360° VR video masterclasses and live events allowing people to jump head first into the world of urban exploration (urbex) in Paris. In this first episode of #GoogleCuriocité (above), we follow David De Rueda, urban explorer and photographer, who shares the […]
Razorfish, a world leader in helping global brands drive customer obsessed business transformation, today announced it has hired Kevin Mercurio as director of data science for the COSMOSTM platform, a new position. Based in the agency’s New York office, Mercurio will report to Chief Intelligence Officer Samih Fadli. The hire follows the recent launch of […]
TubeMogul has been selected as the preferred programmatic platform partner for brand advertising in Australia by multinational distilled beverage manufacturer, Pernod Ricard. Pernod, which previously used Vizeum for all of their programmatic buys, will now use TubeMogul’s automated software platform to plan, buy, measure and optimise their Australian brand advertising and manage the entire process […]
By Mary Ku, Director of Product Management Facebook is where people connect, and in recent years more people have been using Facebook to connect in another way: buying and selling with each other. This activity started in Facebook Groups and has grown substantially. More than 450 million people visit buy and sell groups each month — […]
Sorry people. But the year of the mobile is never going to come. But not for the reasons you think. Let me explain, and then feel free to disagree. Ever since I first became interested in these things, the famous and fabulous Mary Meeker has publisher her overview of the world’s internet. It’s an amazing […]
Anyone who’s opened a new app lately has seen a location- tracking pop-up that reads something like, “Allow app to access this device’s location?” Most people tap “Allow” on the assumption that it’s necessary for the app to do its thing—to hail a ride, find nearby restaurants or forecast the weather. And then they forget […]
New community based food delivery app, Trybe, has launched in London to help connect enthusiastic home cooks with their hungry neighbours. From Caribbean to Japanese, Trybe makes it possible for anyone to set up a restaurant in their own kitchen by creating a menu which changes daily. It’s the perfect way to try delicious authentic […]
Blis, a global pioneer in advanced location data technology, has formed a strategic partnership with leading African mobile marketing and media specialist, Mobiclicks. The partnership will enable Blis’ industry-leading, mobile location-based advertising products and solutions to be available in sub-Saharan media markets for the first time, helping Blis to service its growing roster of global […]