New Latino Voice: Mobile Tracking Poll with Latino Voters

With the number of Hispanic voters in the U.S. topping 27 million this year – and immigration playing a pivotal role in the national debate – the impact of this rapidly growing demographic on the 2016 election is expected to be decisive.

Florida International University (FIU) and Adsmovil decided to run a mobile poll using the technology and the capabilities to reach U.S Hispanics audiences. The idea was to learn how Latino Americans feel about the candidates and other important issues

Adsmovil’s technology enabled to collect large amounts of accurate information efficiently, inexpensively and in record time. Using first-party data and the latest digital marketing techniques, the first mobile poll reached more than 9,000 U.S. Hispanics on their mobile phones.

Source: Adsmovil

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