Tailored Brands Does Mobile Marketing With Waterfall

Tailored Brands is using cloud mobile marketing solutions from Waterfall. The partnership will deliver Waterfall’s mobile marketing and engagement solutions across Tailored Brands’ three marquee brands. With the addition of Tailored Brands to its client roster, Waterfall increases its footprint in the retail vertical and delivers the next wave of innovation for brands to better retain and grow their customer base through data-driven campaigns.

Waterfall combines mobile engagement SaaS solutions and customer relationship management (CRM) technologies to help leading organizations grow revenue through target audience acquisition and increased share-of-wallet. Waterfall’s cloud mobile marketing platform enables marketers to plan and execute mobile engagement strategies that facilitate interactive customer dialogues, profiling and targeting, cross-channel platform integrations, while providing insightful measurement and analytics.

“Now that mobile owns the lion’s share of consumer shopping behavior, it is paramount that retail brands create the best possible mobile dialogues for their customers,” said Anthony McLoughlin, vice president of digital & DTC marketing at Tailored Brands. “We are excited to leverage Waterfall’s platform and expand our talented team in order to deliver on a best-in-class mobile experience across our enterprise of brands.”

“Today’s consumer expects a seamless shopping experience, but that’s no longer good enough. They also expect great communication from their favorite brands,” said Matthew Silk, head of strategy at Waterfall. “Our mobile messaging and marketing technologies enhance the entire customer journey and we’re looking forward to helping Tailored Brands forge real relationships via SMS, MMS and Wallet with their large subscriber and loyal customer base. We are excited to take their programs to the next level and help them leverage new solutions to deliver the omnichannel experience their customers demand.”

Waterfall’s technology optimizes customer engagement and increases retention across mobile to ensure higher return on marketing spend, significantly above ROI coming from traditional channels. Waterfall’s platform and solutions are used by numerous Fortune 500 marketers that demand evolving and advanced mobile marketing strategies.

Source: Apparel

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