Plan.Net develop ‘Butterfly Coach’ fitness app: A digital personal trainer providing individual workouts

Plan.Net develop ‘Butterfly Coach’ fitness app: A digital personal trainer providing individual workouts

Plan.Net Campaign have developed a fitness app for people that don’t believe in fitness Apps. A digital personal trainer that gets to know every user individually – and uses fun and functional design to keep them motivated. Butterfly Coach is the first digital fitness chatbot that turns 100 % personal data into 100 % personal […]

Talon Launches AdTech Platforms for OOH

Talon Launches AdTech Platforms for OOH

Talon has developed proprietary technology platforms that allow internal users and external customers to engage seamlessly with Out-of-Home (OOH) to deliver meaningful outcomes.   The two platforms simplify a fragmented and complex medium by bridging the gap between advertisers’ demands and existing capability in the OOH market place. They will be instrumental to delivering more advanced capabilities […]

Research tool launched to solve data headache for digital marketers

Research tool launched to solve data headache for digital marketers

A new SEO research tool has been launched, allowing digital marketers to gain valuable and in-depth keyword insights for free. Topics, which was developed by SEOmonitor, a leading provider of SEO software, is a comprehensive monitoring tool that instantly provides a competitive overview for a topic, keyword list or domain. It provides rich insights on keyword trends, […]

Use of CLV metric grows 33% year-on-year, but data skills gap holds back further adoption

Use of CLV metric grows 33% year-on-year, but data skills gap holds back further adoption

Criteo, the advertising platform for the open Internet, reveals that despite growing awareness of Customer Lifetime Value (CLV), a lack of digital skills, customer data, and organisational silos are holding back its use as an actionable business metric. In its 2019 report, Is ROI dead? The state of Customer Lifetime Value 2019, Criteo benchmarks CLV awareness […]

Almost half of US consumers limiting data shared online, says Dentsu Aegis Network

Almost half of US consumers limiting data shared online, says Dentsu Aegis Network

Despite being a part of the world’s most dynamic digital economy, U.S. consumers have the least amount of trust in businesses and a greater propensity to protect their data, per The Digital Society Index 2019: Human Needs in a Digital World. The global study, released by leading advertising and digital communications group Dentsu Aegis Network, polled […]

Tru Optik teams with Oracle Data Cloud to make Oracle Audience Data available to OTT/CTV advertisers

Tru Optik teams with Oracle Data Cloud to make Oracle Audience Data available to OTT/CTV advertisers

Tru Optik, a leading audience intelligence and data-management platform (DMP) across over-the-top (OTT) and connected TV (CTV), announced an agreement with Oracle Data Cloud to make Oracle’s audience data available for OTT/CTV campaigns through Tru Optik’s OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud […]

New study shows 200+ brand marketers’ first-party data use goals and significant data-confidence divide

New study shows 200+ brand marketers’ first-party data use goals and significant data-confidence divide

In a new report released March 26, Advertiser Perceptions, a leader in data-driven business intelligence for the advertising industry, and MightyHive, a leading media consultancy, share the findings of a recent survey of over 200 senior brand marketers. Titled “The Data-Confident Marketer,” the study examines marketers’ views on first-party data: how they’re using it, where […]

Actian Avalanche Pioneers Next-Generation Cloud Data Warehouse

Actian Avalanche Pioneers Next-Generation Cloud Data Warehouse

Actian, the hybrid data management, analytics and integration company, announced the Actian Avalanche cloud data warehouse, a fully managed service solution available on the AWS cloud platform. This innovative, third-generation, cloud data warehouse delivers breakthrough levels of speed, flexibility and economics designed to make it easier for companies to deploy and scale data analytics services […]

New Acxiom research reveals data is critical if retailers are to survive and thrive

New Acxiom research reveals data is critical if retailers are to survive and thrive

Faced with significant challenges in the UK retail sector, new research reveals that retailers are emphatic about the importance of data and customer insight when it comes to long-term success.  The new findings from marketing data and services expert Acxiom, revealed that nearly three quarters (74%) of retail decision makers believe their businesses couldn’t operate […]

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