Brandwatch Disrupts Market Research Industry with New Flagship Product

Brandwatch Disrupts Market Research Industry with New Flagship Product

Digital consumer intelligence company Brandwatch has brought its new flagship product Consumer Research to market. The unified platform follows the merger between industry-leaders Brandwatch and Crimson Hexagon, and marries the best of both technologies.  The merger in October 2018 created a $100m SaaS company, with 2,200 customers including 39 of the Fortune 100. The new […]

IX Reach now offers remote peering for Equinix Internet Exchange in London and Paris

IX Reach now offers remote peering for Equinix Internet Exchange in London and Paris

IX Reach, the leading global provider of remote peering services and connectivity solutions, has announced its selection by Equinix, the global interconnection and data centre company, as its exclusive beta partner for Reseller Ports on Equinix Internet Exchange (IX). Building upon its existing partnership with Equinix to offer global connectivity between its industry-leading data centres, […]

Comscore and PlaceIQ launch new solution to link TV and digital campaigns to moviegoing behaviours

Comscore and PlaceIQ launch new solution to link TV and digital campaigns to moviegoing behaviours

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ – the company building a new model of consumer behaviour with location data and insights – this solution helps media buyers and sellers better […]

Reliance Jio inks deal with Microsoft to bring cloud-based solutions to more businesses

Reliance Jio inks deal with Microsoft to bring cloud-based solutions to more businesses

Reliance Jio, the mobile network operating subsidiary of Reliance Industries, has penned a deal with Microsoft to help accelerate digital transformation in India. The 10-year agreement will see the pair work to offer Indian businesses technology solutions across data analytics, AI, cognitive services, blockchain, internet of things, and edge computing. Jio will provide its own […]

Burger King’s Algorithm Lowers Prices as Summer Heat Rises in Kuwait

Burger King’s Algorithm Lowers Prices as Summer Heat Rises in Kuwait

Burger King has launched a first-of-its-kind campaign in Kuwait, running between July 24 and August 3, 2019. Taking into account Kuwait’s scorching heat, Burger King has introduced the ‘Hotter is Cooler’ campaign that ensures reduction in prices of its popular cold in real-time as the temperature soars. This is made possible through a dynamic algorithm […]

Now your own DNA can help you select the colour of your new Nissan Altima in the Middle East

Now your own DNA can help you select the colour of your new Nissan Altima in the Middle East

From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic colour? That’s the idea behind […]

Dentsu Aegis Network acquires majority stake in Indian data firm Ugam

Dentsu Aegis Network acquires majority stake in Indian data firm Ugam

Dentsu Aegis Network (DAN) has strengthened its data and analytics capabilities with the acquisition of a majority stake in Indian data firm Ugam. Ugam will now sit alongside Merkle, DAN’s in-house performance marketing agency, providing the latter with the requisite scale as well as establishing a platform for shared analytics services. To cement the transition […]

Cheetah Digital buys Wayin to boost personalised marketing

Cheetah Digital buys Wayin to boost personalised marketing

Cross channel marketing firm Cheetah Digital has acquired Wayin, a company that provides zero-party data collection and activation. The acquisition strengthens Cheetah Digital’s ability to help marketers collect zero- and first-party data and preference insights to drive hyper-personalized, real-time experiences and meaningful customer engagement across all channels and stages of the customer lifecycle. Formed in […]

Socialbakers Debuts Content Hub to Deliver Deep Content Intelligence for Digital Marketers

Socialbakers Debuts Content Hub to Deliver Deep Content Intelligence for Digital Marketers

Socialbakers, the leading unified marketing platform, announced the release of Content Hub, the go-to place for marketers to collaborate, plan and create engaging content by leveraging AI-powered content intelligence. Content Hub empowers organizations to create content strategies that deliver compelling experiences to their target audiences. With deep content insights, marketers can now leverage the right […]

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