BigChange Mobile Technology Helps Vianet Keep the Beer Flowing

BigChange Mobile Technology Helps Vianet Keep the Beer Flowing

Vianet, whose intelligent flow meters connect to the internet to provide real-time data on the dispensing of beer, has rolled out a 5-in-1 Mobile Workforce Management Platform from BigChange.  The cloud-based system provides intelligent job scheduling, real time-vehicle tracking and a mobile app for engineers – giving Vianet a paperless end-to-end solution for the business.   Through […]

Just one in four digital campaigns measured for brand impact, according to On Device Research

Just one in four digital campaigns measured for brand impact, according to On Device Research

Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research. On Device Research, the marketing effectiveness research company, has announced the results of its first ‘State of Digital Brand Measurement’ research report, conducted […]

Q3 provides calm before the holiday storm for social, paid search and eCommerce advertisers

Q3 provides calm before the holiday storm for social, paid search and eCommerce advertisers

Kenshoo, a global leader in marketing technology, released The Kenshoo Q3 2019 Quarterly Trends Report, and accompanying infographic, detailing Q3 spending growth in social (32%), paid search (7%) and eCommerce Channel Ads (ECA) (54%) on a year-over-year (YoY) basis. As the only marketing solution that provides data-driven insights and optimisation technology to help make informed decisions and […]

Smart Homes ‘most discussed IoT tech among influencers’, according to GlobalData

Smart Homes ‘most discussed IoT tech among influencers’, according to GlobalData

‘Smart Homes’ has emerged as the most mentioned vulnerable Internet of Things (IoT) technology among the world’s leading cybersecurity influencers on Twitter during the first half (H1) of 2019, according to GlobalData, a leading data and analytics company. GlobalData’s research reveals that the global IoT technology market is set to grow at a compound annual […]

TripAdvisor introduces data offering for advertisers to reach high-intent audiences off-platform

TripAdvisor introduces data offering for advertisers to reach high-intent audiences off-platform

TripAdvisor, one of the world’s largest travel information platform, announced that TripAdvisor Connect, previously in beta testing, has officially launched on Facebook and Instagram. This off-platform media solution is guided by traveller and diner data, enabling advertisers to reach custom audiences beyond TripAdvisor’s website and app. TripAdvisor Connect helps advertisers leverage the power of the […]

Cheetah Digital Unveils Customer Engagement Suite at Signals 19

The Customer Engagement Suite enables marketers to drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle

Cheetah Digital Unveils Customer Engagement Suite at Signals 19

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, today announced the debut of its Customer Engagement Suite at Signals 19. The Customer Engagement Suite enables marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies, all based on a foundational data layer, the Cheetah Engagement Data Platform. The Cheetah solution helps […]

Brandwatch Disrupts Market Research Industry with New Flagship Product

Brandwatch Disrupts Market Research Industry with New Flagship Product

Digital consumer intelligence company Brandwatch has brought its new flagship product Consumer Research to market. The unified platform follows the merger between industry-leaders Brandwatch and Crimson Hexagon, and marries the best of both technologies.  The merger in October 2018 created a $100m SaaS company, with 2,200 customers including 39 of the Fortune 100. The new […]

IX Reach now offers remote peering for Equinix Internet Exchange in London and Paris

IX Reach now offers remote peering for Equinix Internet Exchange in London and Paris

IX Reach, the leading global provider of remote peering services and connectivity solutions, has announced its selection by Equinix, the global interconnection and data centre company, as its exclusive beta partner for Reseller Ports on Equinix Internet Exchange (IX). Building upon its existing partnership with Equinix to offer global connectivity between its industry-leading data centres, […]

Comscore and PlaceIQ launch new solution to link TV and digital campaigns to moviegoing behaviours

Comscore and PlaceIQ launch new solution to link TV and digital campaigns to moviegoing behaviours

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the addition of a new offering within its suite of Marketing Impact solutions, Movie Lift. Developed in partnership with PlaceIQ – the company building a new model of consumer behaviour with location data and insights – this solution helps media buyers and sellers better […]

1 2 3 19