DPL, the London-headquartered data tech start-up that enables clients to automate the application of artificial intelligence and behavioural science insights to improve marketing effectiveness, today announces the completion of a new funding round with an investment of 1.3m GBP and senior management changes.
Led by the Angel CoFund (ACF), the new funding will enable DPL to accelerate development of its innovative platform that combines automated behavioural science data collection and AI to deliver immediate double- or triple-digit improvements in marketing effectiveness. The platform integrates seamlessly with all Customer Relationship Management systems and other marketing technologies and data sources.
Jean Pierre van Tiel, CEO of DPL, said: “We’re delighted to have secured this investment from Angel CoFund, which will help us to accelerate our next stage of growth. Most firms in our space are too focused on what people did yesterday as a way of modelling future potential activity. Our platform enables clients to humanise data-driven marketing at scale by adding personality-based insights into their creative development and media execution strategies. Our goal is to make what we do accessible and affordable to enterprises of all sizes – from start-ups to SMEs to large corporates.”
Tim Mills, Founder Partner at the ACF, said: “DPL’s unique platform has the ability to transform marketing and customer engagement for countless businesses, and offers a considerably enhanced experience for end consumers. We are very pleased to be supporting a highly experienced team bringing a truly game changing product to market with this funding round, and look forward seeing clients really tangibly benefit from the team’s insights.”
DPL today also announces changes to its senior management team. Jean Pierre van Tiel becomes CEO, Richard Robinson becomes CCO and Chris Ward becomes CTO. David Marshall, former CEO, becomes a NED and Mark Leader, a key angel investor in DPL, takes on the role of board observer.
DPL also announces the establishment of an advisory team of three investors:
- Mike Reynolds – former JP Morgan and serial entrepreneur and investor.
- Russ Shaw – Founder, Tech London Advocates & Global Tech Advocates
- Angus Lovitt – tech marketing expert and advisor to tech start-ups.
Jean Pierre van Tiel added: “The DPL Board is pleased to announce these management changes and to welcome our new advisory team of tech visionaries. On behalf of the Board, I would also like to record our thanks to David Marshall for the instrumental role that he has played in the development of DPL. We are delighted that he is taking up a new non-executive role with the business.”