By 2018, Mobile Devices will account for 64% of all online Video Consumption.
Users are hooked to Video Content on Mobile with average time spent over 19 Minutes a day. 48% of Millenials view Video only on Mobile Devices. In 2015, Video Viewing accounted for half the Global Mobile Traffic and worldwide revenue is expected to reach 25 Billion Dollars by 2021. Users have Video Content on their fingertips with the advent of high speed connections and devices.
Video really works for Mobile Advertising claims InMobi as it raises Purchase Intent by 104%, Brand Awareness by 10% and Brand Consideration by 37%