New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

People in the UK spend more time on TikTok than any other country in the world, with a massive 49 hours and 29 minutes spent on the platform’s Android app each month. The data features in a new report, Digital 2024: The United Kingdom – from global socially-led agency We Are Social and leader in social and media […]

Digital 2024: Global social media users pass 5 billion milestone

Digital 2024: Global social media users pass 5 billion milestone

New report finds that the world averaged 8.4 new social media users per second over the past year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. In a bumper year for digital milestones, Digital […]

Groundbreaking research study, “The Point of Search”, reveals that mobile searches conducted in out of home locations are 38% more likely to lead to a purchase compared to mobile searches conducted at home

<strong>Groundbreaking research study, “The Point of Search”, reveals that mobile searches conducted in out of home locations are 38% more likely to lead to a purchase compared to mobile searches conducted at home</strong>

The launch of a new, groundbreaking study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. The study also shows that people who spend more time out of home search 58% […]

Upstream Outlines What is Next in Mobile Marketing in 2023

<strong>Upstream Outlines What is Next in Mobile Marketing in 2023</strong>

Upstream, the global mobile marketing technology specialist, is sharing its vision for the industry in 2023 as CMOs prioritise delivering personalized offers, exceptional customer experiences and targeted multichannel campaigns in the year ahead to support revenue growth, amid wider economic cooling. With advertising spend predicted to grow by 2.6% over the next 12-months[1], many CMOs […]

Essence Report Helps Brands Unlock Potential Of Social Commerce

● Three out of four people surveyed are likely or highly likely to buy through social media in the future. ● 41% of respondents worldwide made purchases or intend to make purchases involving social platforms. ● Four out of five respondents are likely to buy on social media if they have watched a livestream or participated in conversational commerce. ● 43% of survey respondents said they prefer digital wallet or mobile payments in shopping transactions.

Essence Report Helps Brands Unlock Potential Of Social Commerce

Aniket Basu, Essence, Report, Social Commerce

Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers

77% claim being annoyed when seeing or hearing the same ad over and over. 65% of marketers said that personalisation is a key priority for their advertising strategy. Beauty, entertainment & finance top performing sectors for personalised advertising.

Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers

Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers

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