The launch of a new, groundbreaking study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. The study also shows that people who spend more time out of home search 58% […]
Upstream, the global mobile marketing technology specialist, is sharing its vision for the industry in 2023 as CMOs prioritise delivering personalized offers, exceptional customer experiences and targeted multichannel campaigns in the year ahead to support revenue growth, amid wider economic cooling. With advertising spend predicted to grow by 2.6% over the next 12-months, many CMOs […]
● Three out of four people surveyed are likely or highly likely to buy through social media in the future.
● 41% of respondents worldwide made purchases or intend to make purchases involving social platforms.
● Four out of five respondents are likely to buy on social media if they have watched a livestream or participated in conversational commerce.
● 43% of survey respondents said they prefer digital wallet or mobile payments in shopping transactions.
77% claim being annoyed when seeing or hearing the same ad over and over.
65% of marketers said that personalisation is a key priority for their advertising strategy.
Beauty, entertainment & finance top performing sectors for personalised advertising.
Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers
The cybersecurity and IP protection company also publishes a series of Malware definitions, to broaden understanding of this growing problem
A study conducted by cybersecurity and IP protection expert, White Bullet, has revealed that 20% of ads on pirate websites globally present a threat for consumers, with a high volume of ‘malvertising’ and fraud (13%) and adult content (7%) found within them. The latest stats from its Intellectual Property Infringement Platform (IPIP), IPIP, uncovered over 8 billion […]