Contentsquare’s 2025 Digital Experience Benchmarks Report highlights urgent need to optimise experiences as digital landscape transforms, AI dominates, and consumers demand excellence As companies navigate a highly competitive landscape defined by rising customer expectations and the rapid evolution of AI-powered technologies, new data from Contentsquare‘s 2025 Digital Experience Benchmarks released today suggests that turning traffic into conversions […]
People in the UK spend more time on TikTok than any other country in the world, with a massive 49 hours and 29 minutes spent on the platform’s Android app each month. The data features in a new report, Digital 2024: The United Kingdom – from global socially-led agency We Are Social and leader in social and media […]
New report finds that the world averaged 8.4 new social media users per second over the past year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. In a bumper year for digital milestones, Digital […]
Key to beating back fraud is widespread adoption of optimisation and prevention strategies Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released its highly anticipated 2022 Media Quality Report, which found that mobile phone ad fraud in the UK maintained its low rate of 0.22%, the same as 2021. Worldwide […]
The launch of a new, groundbreaking study into consumer search behaviours has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home. The study also shows that people who spend more time out of home search 58% […]
Upstream, the global mobile marketing technology specialist, is sharing its vision for the industry in 2023 as CMOs prioritise delivering personalized offers, exceptional customer experiences and targeted multichannel campaigns in the year ahead to support revenue growth, amid wider economic cooling. With advertising spend predicted to grow by 2.6% over the next 12-months[1], many CMOs […]
● Three out of four people surveyed are likely or highly likely to buy through social media in the future.
● 41% of respondents worldwide made purchases or intend to make purchases involving social platforms.
● Four out of five respondents are likely to buy on social media if they have watched a livestream or participated in conversational commerce.
● 43% of survey respondents said they prefer digital wallet or mobile payments in shopping transactions.
