79% of European Advertisers Reduced Ad Impressions on Pirate Sites Following Communication by TAG’s Project Brand Integrity
TAG Outreach Prompted Reduction In AD Spend By Most Brands Advertising On European Pirate Sites
Over half of consumers express frustration, shop elsewhere, when their responses to brand messages go unanswered
Businesses Aren’t Getting The Message: New Report Finds Brands Are Leaving Customers Frustrated By Failing To Reply
More people connected, more hours - and money - spent online, and record social media use are among Digital 2022’s key findings
We Are Social And Hootsuite’s Global Report Digital 2022 -Most Of The Connected World Continues To Grow Faster Than It Did Pre-Pandemic
● Three out of four people surveyed are likely or highly likely to buy through social media in the future. ● 41% of respondents worldwide made purchases or intend to make purchases involving social platforms. ● Four out of five respondents are likely to buy on social media if they have watched a livestream or participated in conversational commerce. ● 43% of survey respondents said they prefer digital wallet or mobile payments in shopping transactions.
Aniket Basu, Essence, Report, Social Commerce
77% claim being annoyed when seeing or hearing the same ad over and over. 65% of marketers said that personalisation is a key priority for their advertising strategy. Beauty, entertainment & finance top performing sectors for personalised advertising.
Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers
Big Shifts in Budgets and CPMs in Fallout of iOS 14.5 as Identified by Bidalgo
82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year
B2B Marketing Investment Expected To Increase In 2021
The cybersecurity and IP protection company also publishes a series of Malware definitions, to broaden understanding of this growing problem
A study conducted by cybersecurity and IP protection expert, White Bullet, has revealed that 20% of ads on pirate websites globally present a threat for consumers, with a high volume of ‘malvertising’ and fraud (13%) and adult content (7%) found within them. The latest stats from its Intellectual Property Infringement Platform (IPIP), IPIP, uncovered over 8 billion […]
As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry. More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you personalised […]
Written by Georgie Kemp, SEO Executive at the multi-award winning digital marketing agency, Impression.
In the first quarter of 2019, 22% of UK households were reported to own a voice-controlled assistant, such as a Google Home, Amazon Alexa or Microsoft’s Cortana. What is voice search? To put it simply, voice search is a type of speech recognition technology that allows users to search for a query or question via […]