Instagram is now the top place to view influencer content

Instagram is now the top place to view influencer content

YouTube is no longer the number one location to view influencer content with the Google-owned platform being eclipsed by Instagram, according to a report from Rakuten Marketing and Viga. The research, which saw 1,000 UK consumers and 200 UK marketers surveyed as part of a global study, found that Instagram is used 65 per cent […]

Brands aim for greater control of customer data in 2019 to deliver more personalised experiences

Brands aim for greater control of customer data in 2019 to deliver more personalised experiences

A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]

Marketers need a ‘one-second mobile strategy’, says new MMA study

Marketers need a ‘one-second mobile strategy’, says new MMA study

The human brain needs less than half a second to engage with a mobile ad to create its own positive or negative impression, according to research from the Mobile Marketing Association (MMA). This means marketers need to think fast and create mobile ads made for maximum instant impact. MMA’s Cognition Neuroscience Research project was conducted in collaboration […]

APAC mobile advertising market booming, according to Smaato

APAC mobile advertising market booming, according to Smaato

The Asia Pacific region is leading in mobile ad request with a growth of 44%. This is almost twice the average growth of the Americas and EMEA regions, both of which are pegged at 23%. This was the conclusion of the Global Trends in Mobile Advertising H2 2018 report by Smaato, which offers programmatic insights […]

Nosto: UK fashion retailers are best at tempting online visitors to buy, but are challenged by low spending shoppers

Nosto: UK fashion retailers are best at tempting online visitors to buy, but are challenged by low spending shoppers

Global research suggests fashion retailers in the UK are the most successful at persuading online visitors to buy, both on mobile and desktop. But UK shoppers spend less on each order than the global average (around 27% less on orders placed via mobile and 32% less on desktop orders). This is despite their orders including […]

Global native advertising market set to be worth over $400BN by 2025

Global native advertising market set to be worth over $400BN by 2025

ADYOULIKE, the leading in-feed Native Advertising technology, has released in-depth research forecasting the global growth of the native advertising market to 2025. Analysis of overall digital ad spend growth, combined with native advertising trends per market, globally, has revealed that native advertising spend is expected to increase by 372% from 2020 to 2025. This represents […]

Telecoms industry steps up to lead global digital transformation charge

Telecoms industry steps up to lead global digital transformation charge

The telecoms industry is fast emerging as a digital transformation and application services trailblazer, according to new research from F5 Networks. Against a backdrop of 5G imminence, the fifth annual State of Application Services report indicates that as many as 80% of telecoms professionals are currently executing on digital transformation plans. This is well ahead of 69% […]

Buzzoole launches fraud detection tool for Influencer Marketing based on opt-in first-party Instagram data

Buzzoole launches fraud detection tool for Influencer Marketing based on opt-in first-party Instagram data

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions. Based on opted-in first-party data collected from Instagram Business Accounts supplied by actual influencers and creators on Buzzoole’s platform, the technology will deliver to brands influencers who can guarantee […]