[KGVID]http://www.marcomm.news/wp-content/uploads/2017/02/Ted-Baker-Promo-Video_Short.mp4[/KGVID] Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign. The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile […]
Mobile ads have boosted Facebook’s revenue by 53%, as the social network smashed expectations. The company beat growth targets, even though there was some concern on running out of room to place ads on its news feed. However, the company said its revenue growth rate will “come down meaningfully” in 2017. Facebook shares rose as […]
The New York Times announced that it will launch on Snap Inc.’s Snapchat Discover platform. The Times will create a daily Edition for Snapchatters in the U.S. and Canada based on its popular Morning Briefing, which is designed to help readers prepare for their day, and will be published Monday-Friday. Kinsey Wilson, executive vice president, […]
Domino’s Pizza, the recognized world leader in pizza delivery and digital ordering platforms, had its game face on and brought even more robust ordering capabilities to Facebook Messenger. Customers can now place any order for any menu item they’d like on Messenger, just in time for February 5 – one of Domino’s busiest delivery days of […]
Mediahawk, the UK’s premier provider of call tracking software, has launched an integration with Salesforce, global CRM (Customer Relationship Management) solution, achieving automatic end-to-end marketing attribution of phone calls. This innovative integration provides Mediahawk customers with over 40 pieces of crucial data on every phone call, caller and conversation. Marketers gain greater insight into how every […]
Saavn announced the launch of programmatic audio advertising in India, the newest addition to Saavn’s extensive suite of advertising technology offerings. This groundbreaking new platform, created in partnership with AdsWizz, automates the real-time buying, targeting, optimization, and reporting of audio ad inventory into a few simple steps. Major brands across India, including Saavn’s current base […]
Tinder is working with Facebook’s third-party ad tech network to allow advertisers to purchase ads programatically. The company revealed the news during the Q4 earnings summary of its parent company, Match Group, with the firm’s chairman and chief executive Greg Blatt saying that the move will allow the dating platform to serve ads in excess […]
Snap Inc. has been trying to secure deals with the world’s largest ad holding companies ahead of its initial public offering, but it isn’t just cozying up to the media buying firms that control billions in ad spending. The company, which owns popular messaging app Snapchat, has teamed up with ad holding company Interpublic Group […]
Japanese instant messaging platform Line has launched a messaging platform for the workplace, as it looks to do battle with the likes of Slack, Facebook and Microsoft. According to Tech in Asia, Line Works is a paid service, after a free 30-day trial, with subscriptions ranging from $2.70 to $8.90 per user per month. It […]
Mobile gaming is enjoying unprecedented annual growth across the board racking in more revenue than the global box office takings from the leading movies, according to data from SuperData Research and Unity Technologies. In 2016, the global mobile market generated $40.6bn in revenue on the back of 18% annual growth (a mammoth spurt which saw […]
